Focus Osteopathy

AHPRA compliance for health practitionersThe client:

Focus Osteopathy is an osteopath clinic in Melbourne offering a range of osteopathic services to their clients. Their mission is to help people make better decisions about their health. Their particular focus is patients over 50, and mums-to-be.

The brief:

The brief was to review Google Adword campaigns and web copy to ensure it complied with AHPRA (Australian Health Practitioner Regulation Agency) advertising legislation. The objective was to build trust with their audience by speaking directly to them and helping them make an informed decision about their treatment options.

The outcome:

I reviewed Google Adword copy, web copy and video scripts and edited them so they complied with AHPRA advertising legislation. A number of non-compliant issues were rectified by editing and re-writing copy to ensure compliancy. Focus Osteopathy were confident in my abilities and knowledge of AHPRA compliancy and felt comfortable with my advice during the whole project. They had peace of mind at the end of the project that their copy and advertising was AHPRA compliant.


“Nerissa has a great understanding of AHPRA regulations.”

Working with The Melbourne Health Writer has been a real pleasure. Nerissa has a great understanding of AHPRA regulations and is extremely thorough in the way that she reviews content. Communication was excellent and I will have no hesitation in using Nerissa’s services again in the future.

Simon Nawrocki

Director/Osteopath, Focus Osteopathy

Vortala Digital

The client:

Vortala Digital is a Digital Marketing Agency servicing health professionals with all their Digital Marketing needs including Websites, SEO, Ads, Content Marketing, Social media and so on. Many of their clients were Australian health practitioners.

The brief:

Develop a basic training manual for Vortala Digital, to help their writers gain a greater understanding of AHPRA advertising guidelines. The objective is to help them write more compliant copy for clients, and reduce the amount of non-compliant copy picked up by AHPRA.

The outcome:

I wrote and delivered a 44-page AHPRA Advertising Compliancy Training Manual that Vortala Digital’s writers could use and refer to when writing copy for Australian health practitioners to ensure compliancy with AHPRA legislation. The manual was written specifically for Vortala Digital and included a focus on dental and chiropractic advertising guidelines.


“Exactly what we wanted.”

The highlight of the project was the final training guide that we can use for training our writing and front-line team members. It covers everything that we need, in plain English, and is specific to our clients. We love the ‘words to be wary of’ section with the ‘use instead’ examples. That’s extremely helpful for our writing team.

Julie Watts

Director, Vortala Digital

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