Helping Australian health practitioners comply

with AHPRA advertising guidelines


Are you anxious about complying with AHPRA advertising guidelines?

Is it hard to find time
to check your copy is

Do you worry about
being fined for
non-compliant copy?

Relax – I can help


My AHPRA Compliance Hub has a range of products, services and FREE resources to help you create copy that complies with
AHPRA’s advertising guidelines for health practitioners.

Nerissa Bentley is an AHPRA compliance specialist

Hi, I’m Nerissa Bentley – The AHPRA Compliancy Whiz!

I get it. Complying with AHPRA (Australian Health Practitioner Regulation Agency) advertising guidelines can be overwhelming and time-consuming.

When I first started helping other health practitioners comply with these mandatory rules, I felt totally swamped. I’ll be honest. It took me a long time to understand what the guidelines meant. Writing copy for health practitioners also took so much longer than writing for other clients because it was a detailed process of cross-checking all my copy to make sure it was compliant.

I spent so much time immersed in the AHPRA advertising guidelines, I became an expert on them.

Now I use my expertise to help more health practitioners just like you to meet your advertising obligations, so you can focus on the business of helping your patients.  No need to stress about AHPRA compliance.

My AHPRA compliance hub has loads of information, links and resources to help you comply with your advertising obligations. I hope you find it useful.

And of course, if you need any further help, please get in touch.

Why care about AHPRA advertising guidelines?

AHPRA has developed the Guidelines for advertising a regulated health service to promote patient safety, and to help consumers make informed decisions about their healthcare needs.

As a regulated health practitioner in Australia, you must follow these guidelines when promoting your health services. You’ll also be required to sign a declaration stating that your advertising complies with these guidelines, every time you renew your registration.

If you fail to comply, you could face a substantial fine (as high as $120,000), suspension of your license to practice, or even jail time.

What they say

“Knowledgeable AHPRA compliance specialist.”

I would definitely recommend her services to anyone who needs an AHPRA compliance specialist!

Julie Watts

Director Design, Development and Digital Operations, Vortala

“Thanks so much for creating this excellent resource!”

Your checklist is fantastic! It’s given me clear and easy-to-understand information and a better understanding of AHPRA’s main areas of concern.

Joh Kohler

Copywriter & Marketing Strategist, Compelling Copy

“The AHPRA review gave me great peace of mind.”

Nerissa’s knowledge of AHPRA compliance was why I sought her assistance. I would not hesitate to recommend her to others.

Leanne O'Connor

Lactation Consultant, Care Lactation

“A confident, honest and generous presenter.”

Her knowledge of the health and medical industry, and in particular APHRA guidelines, shines through. It’s no wonder that she’s a leading writer in this field. Highly recommended.

Cathy Camera

Copywriter, The Construction Copywriter

“Nerissa has a great understanding of AHPRA regulations.”

Nerissa is extremely thorough in the way that she reviews content.

Simon Nawrocki

Director/Osteopath, Focus Osteopathy

“Gave us the confidence our site was compliant.”

Having Nerissa oversee our website, especially regarding AHPRA compliance was very reassuring, especially as the guidelines were a little tricky to navigate.

Katie Watts

Practice Manager, Sandhurst Plastic Surgery & Dermatology

Ready to tackle AHPRA compliance?

Head to the AHPRA Hub Shop for products and services to help you comply with AHPRA advertising guidelines.

Credible Compliant Copy Checklist

Grab my FREE Credible Compliant Copy Checklist

Your simple guide to meeting the AHPRA Advertising Guidelines.

Excellent! Your checklist is on its way. Please check your email.