Is AHPRA advertising compliance one GIANT headache?
Learn how to write copy that won’t get you into trouble with my FREE Credible Compliant Copy Checklist
Complying with AHPRA advertising guidelines can be frustrating and time-consuming.
There’s a lot of rules and when you’re busy, running a health practice, it’s easy to miss something.
But you can relax, because I’ve got you covered.
The Credible Compliant Copy Checklist is your simple guide to meeting AHPRA advertising guidelines.
Without the guesswork.
Without the stress.
And it’s totally FREE!
Step-by-step guide to review your advertising
Clear explanations of AHPRA’s advertising guidelines
Examples of compliant vs non-compliant advertising
Tips to create effective, engaging and compliant copy
Meet Nerissa
Nerissa Bentley is The Melbourne Health Writer – a leading Australian health and medical writer.
She works with peak bodies, national organisations, and global companies. She also works with small and medium-sized businesses to create credible, evidence-based based health content that’s easy to understand.
Some of the organisations she’s worked with include the Royal Australian and New Zealand College of Psychiatrists (RANZCP), Macular Disease Foundation Australia, Bupa, Cancer Australia, Fitness Australia, and TerryWhite Chemmart.
With over 10 years of experience writing health and medical content, Nerissa understands how to write copy that is compliant with AHPRA guidelines AND connects with patients and the wider community.
Who is this Checklist for?
Dentists
Psychologists
Doctors
Nurses
Practice Managers
Optometrists
Pharmacists
Business Owners
Allied Health Practitioners
Chinese Medicine Practitioners
“Your checklist is fantastic! It’s given me clear and easy-to-understand information about what we should and shouldn’t include in health-related copy.” – Joh Kohler, Copywriter, Compelling Copy
Are the guidelines really a big deal?
YES!
I know it’s frustrating to be told what you can and can’t say to advertise your business. Especially when you’ve worked so hard to help your patients and get great results for them.
But AHPRA’s intention isn’t to make your life difficult. It’s to protect consumers.
You see, consumers have a right to access information that is accurate and supported by acceptable evidence when making decisions about their healthcare needs.
And while advertising is an important way health practitioners promote their services to the public, it can greatly influence consumer decisions.
(How many times have you bought something based purely on advertising?)
False, misleading and deceptive health claims prevent consumers from making informed decisions about their health and may influence them into signing up for treatments that are unnecessary or even harmful to them.
This is why AHPRA’s Advertising Guidelines exist.
And it’s why health practitioners and anyone else who advertises a regulated health service can get into trouble for not complying with them.
Grab my FREE checklist and get a handle on AHPRA compliance.
DID YOU KNOW?
All health practitioners must now sign a declaration stating that their advertising is AHPRA compliant, upon renewal of their registration.
That means any kind of communication used to advertise a health service (e.g. website, ads, emails, brochures, social media posts, etc.) must comply with AHPRA Advertising Guidelines.
And if your copy doesn’t comply, you’re at risk of a significant fine or potential restriction of your ability to practice.
Don’t get caught out.
Grab my FREE Credible Compliant Copy Checklist and learn how to create powerful, but compliant copy every time.
You’ll learn
What's classified as advertising
Words you need to take care with
Why there are advertising rules
The truth about testimonials
What happens if you break the rules
How to write compliant copy
Common mistakes in advertising
Where to get more help
Testimonials
Wondering what others say about me?
“Nerissa has a great understanding of AHPRA regulations.”
Simon Nawrocki, Director/Osteopath, Focus Osteopathy
“Nerissa’s knowledge of AHPRA compliance was why I sought her help. Her review has given me great peace of mind. ”
Leanne O’Connor, Lactation Consultant, Care Lactation
“I would definitely recommend Nerissa to anyone who needs an AHPRA compliance specialist.”
Julie Watts, Director Design, Development and Digital Operations, Vortala
“Your checklist will help me ensure I don’t accidentally overstate any of the service intentions or potential health outcomes on my client’s website.”
Joh Kohler, Copywriter & Marketing Strategist, Compelling Copy
“Nerissa knows all there is to know about AHPRA compliance.”
Lisa Cropman, Copywriter, The Word Nest
“I’ve just downloaded one of her resources from the AHPRA Compliance Hub on her website and it is invaluable.”
Corinne Amendolia, Copywriter, Keystone Writing
“Finding a medical copywriter who understands the complexities of medical marketing and AHPRA compliance is a huge relief.”
Rudo Makuyana, Podiatrist and Co-founder, The Foot Hub
Grab my FREE Credible Compliant Copy Checklist
It's your simple guide to meeting AHPRA advertising guidelines