Make sure your health advertising is compliant with my


Credible Compliant
Copy Checklist

Your simple guide to meeting the AHPRA Advertising Guidelines.


Non-compliant advertising can result in significant fines and potential restriction of your ability to practice.

Credible Compliant Copy Checklist


What is considered to be advertising
Why there are rules and regulations about health advertising
What happens if you don’t comply with legislation
Types of advertising that are likely to land you in hot water
Words that can be problematic in your advertising
How you can make sure your advertising is compliant

Who is this Checklist for?







Allied Health Practitioners

Chinese Medicine Practitioners

Nerissa Bentley - experienced health and medical writer

Meet Nerissa

Nerissa Bentley is The Melbourne Health Writer – a leading Australian health and medical writer.

She works with peak bodies, national organisations, and global companies. She also works with small and medium-sized businesses to create credible, evidence-based based health content that’s easy to understand.

Some of the organisations she’s worked with include the Royal Australian and New Zealand College of Psychiatrists (RANZCP), Macular Disease Foundation Australia, Bupa, Cancer Australia, Fitness Australia, and TerryWhite Chemmart.

With over 10 years of experience writing health and medical content, Nerissa understands how to write copy that is compliant with AHPRA guidelines AND connects with patients and the wider community.


What they say

“Nerissa has a great understanding of AHPRA regulations.”

Working with The Melbourne Health Writer has been a real pleasure. Nerissa has a great understanding of AHPRA regulations and is extremely thorough in the way that she reviews content. Communication was excellent and I will have no hesitation in using Nerissa’s services again in the future.

Simon Nawrocki

Director/Osteopath, Focus Osteopathy

“Very professional. Highly recommended.”

Nerissa has been very professional in her approach to delivering us a range of high-quality health related content for our website. I would highly recommend her writing services for any similar projects.

Jason Rickard

Digital Customer Experience Manager, TerryWhite Chemmart

Nerissa assisted with the development of a number of fact sheets about mental health and psychiatry for the Royal Australian and New Zealand College of Psychiatrists. I engaged Nerissa due to her experience with the subject matter, professional approach when dealing with senior clinicians and experts and ability to distil and translate complex subject matter for a general audience. I found her to be extremely professional, well organised and able to work flexibly with our requirements. I would recommend Nerissa for your next content project.

Kathryn McGrath

Web Content Advisor, The Royal Australian and New Zealand College of Psychiatrists