Rules for advertising surgical and non-surgical cosmetic procedures in Australia have changed. Learn what these changes are, who they apply to and how to ensure your advertising meets these new guidelines.
Being notified that you’ve breached AHPRA advertising guidelines can be overwhelming. But there’s no need to freak out just yet. Here’s what you need to do to fix your copy so it complies.
Australian health practitioners regulated by AHPRA must comply with advertising legislation. Find out if you’re making one of the 10 most common mistakes.
There’s a lot of advice out there on how to succeed in business. While I’m no guru, I have been in business for 10 years and consider myself successful. So here are my top 10 lessons for business success.
I never planned to have my own business. But after being made redundant I decided to ‘give freelancing a go’. Ten years later, I have a profitable business and a reputation for being a leading health and medical writer. This is my story.
For the first time, I’m skipping towards the end of the year instead of crawling. Find out how I bounced back from burnout and what I’m excited for in 2023.
‘Dumbing down’ is a problematic term. But it’s not as problematic as writing health and medical information that people can’t understand. Find out why ‘dumbing down’ (or simplifying health content, as I like to say) is actually a smart move.
AHPRA: How I saved my client from a large fine, protected his professional reputation and helped launch a TGA investigation
Find out how my diligence in helping one of my clients comply with AHPRA Advertising Legislation was pivotal in preventing him from going to court, saved him 10s of 1000s of dollars, protected his professional reputation and his practitioner registration, AND assisted in launching an investigation by the TGA.
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I'm Nerissa Bentley
I'm a health communications specialist and I've helped many health institutions, national brands and medical organisations develop credible, thoroughly-researched, easy-to-understand health content. Now I'm ready to help you.
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As featured on Clever Copy Chats
As featured on The Hot Copy Podcast
As featured on The Morning Kick
As featured on The Clever Copywriting School