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Why ‘dumbing down’ health content is just plain smart
‘Dumbing down’ is a problematic term. But it’s not as problematic as writing health and medical information that people can’t understand. Find out why ‘dumbing down’ (or simplifying health content, as I like to say) is actually a smart move.
AHPRA: How I saved my client from a large fine, protected his professional reputation and helped launch a TGA investigation
Find out how my diligence in helping one of my clients comply with AHPRA Advertising Legislation was pivotal in preventing him from going to court, saved him 10s of 1000s of dollars, protected his professional reputation and his practitioner registration, AND assisted in launching an investigation by the TGA.
“Fruit wars”: How I took on a tech giant and won
When trade marking my business logo, the tech giant called Apple tried to thwart me. But I fought back and I won. Find out how!
The real reason I have no time for bullsh*t health information
Want to know the real reason bullsh*t health information makes me angry and why I will never compromise my value of telling the truth?
AHPRA compliance case studies
Complying with AHPRA Advertising Legislation can be tricky. Read how I have helped clients create compliant copy.
Case studies: Patient Resources
Read about how the Melbourne Health Writer has successfully written a large number of patient resources.
What does AHPRA really mean by ‘acceptable evidence’?
Many health practitioners unknowingly breach AHPRA Advertising Guidelines because their health claims lack ‘acceptable evidence’. Find out what it is and how to be compliant.
Case studies: Health and medical writing
Read about successful health and medical copywriting projects The Melbourne Health Writer has completed.
Need my help?
I'm Nerissa Bentley
I'm a health communications specialist and I've helped many health institutions, national brands and medical organisations develop credible, thoroughly-researched, easy-to-understand health content. Now I'm ready to help you.
Want to chat?
As featured on Clever Copy Chats
As featured on The Hot Copy Podcast
As featured on The Morning Kick
As featured on The Clever Copywriting School
