Macular Disease Foundation Australia

patient resource audits to support the patient journeyThe client:

Macular Disease Foundation Australia (MDFA) is the national peak body representing the interests of Australian living with, or at risk of macular disease and their families. The purpose of MDFA is to reduce the incidence and impact of macular disease through leadership in prevention and early detection, disease management, advocacy and research.

The brief:

The brief was to conduct an audit of the current patient resources and to develop an information architecture that better reflected the patient journey. Once the patient resource audit was complete, I was to repurpose current pre-approved health content and write new content, to create a new suite of print and online publications. The project also involved working in conjunction with the marketing and fundraising team, subject matter experts and a medical board.

The outcome:

The project took 14 months to complete and a total of 23 publications were produced with a new design in both print and online format. MDFA were delighted with the result, saying how easy the process was.

 

"Professional, flexible and extremely reliable."

Macular Disease Foundation Australia worked with Nerissa to undertake an audit and redevelopment of our health publications over a staggered 12-month period. We needed someone with skill and expertise in health writing and she hit the brief immediately. Nerissa was professional, flexible and extremely reliable. I would certainly recommend her talents.

Leonie Walton

Director of Marketing & Fundraising, Macular Disease Foundation Australia

Want to be my next success story?

Liked it? Then share it!

Grab my FREE Credible Compliant Copy Checklist

Your simple guide to meeting the AHPRA Advertising Guidelines.

Excellent! Your checklist is on its way. Please check your email.