CareComplete (by Medibank)

The client:

CareComplete (by Medibank) is a suite of programs that aim to keep people with complex or chronic health conditions well and out of hospital, and to help those who are injured return to work and life. These care solutions help participants increase their skills and confidence so they can better manage their own health and improve their health and wellbeing.

The brief:

To write SEO-optimised copy for the redeveloped CareComplete website. Objectives were to inform customers about what CareComplete delivers along with the benefits for the end-user. Tone of Voice needed to be clear and approachable, with easy-to-understand, simple English.

The outcome:

A brand-new CareComplete website that included 14 pages of SEO-optimised copy, with clear messaging and calls to action. The site received a number of positive reviews and Medibank were very happy with the end result. I have since written a number of patient fact sheets for Medibank and wrote the web copy for their revamped HealthStrong website.

"Wonderful to deal with."

Thoroughly enjoyed working with Nerissa. She was wonderful to deal with and really helpful navigating website copywriting. Really happy with the final result and looking forward to working with her again.

Adele Clay

Communications Advisor, Medibank

Wollongong Acupuncture

The client:

Wollongong Acupuncture is a Chinese Medicine practice based in Wollongong, NSW. They offer pain relief treatments, and cosmetic and facial rejuvenation, acne treatment and herbal medicine.

The brief:

Dr Zoe King, was re-locating her Chinese Medicine practice from Melbourne to Wollongong. She needed a refresh of her web copy (which I wrote previously), along with new SEO keyword research to target her new location. I also wrote new information about the effectiveness of treatments, sourced credible, acceptable scientific evidence to support these claims, and ensured all copy was compliant with AHPRA Advertising Guidelines.

The outcome:

A brand-new website that was search engine optimised to target and attract Wollongong Acupuncture’s ideal clients in the local community. The site also included new copy, outlining the scientific benefits of acupuncture and the other services the clinic provided.

“Fantastic to work with.”

Nerissa was fantastic to work with. I felt reassured from our initial conversation that she was going to produce the copy I wanted. I loved how she did SEO alongside my copy. She is an all-in-one-package. Thanks so much Nerissa!

Dr Zoe King

Doctor of Acupuncture and Chinese Herbal Medicine, Nourish Yin

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