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CareComplete (by Medibank)

The client:

CareComplete (by Medibank) is a suite of programs that aim to keep people with complex or chronic health conditions well and out of hospital, and to help those who are injured return to work and life. These care solutions help participants increase their skills and confidence so they can better manage their own health and improve their health and wellbeing.

The brief:

To write SEO-optimised copy for the redeveloped CareComplete website. Objectives were to inform customers about what CareComplete delivers along with the benefits for the end-user. Tone of Voice needed to be clear and approachable, with easy-to-understand, simple English.

The outcome:

A brand-new CareComplete website that included 14 pages of SEO-optimised copy, with clear messaging and calls to action. The site received a number of positive reviews and Medibank were very happy with the end result. I have since written a number of patient fact sheets for Medibank and wrote the web copy for their revamped HealthStrong website.

"Wonderful to deal with."

Thoroughly enjoyed working with Nerissa. She was wonderful to deal with and really helpful navigating website copywriting. Really happy with the final result and looking forward to working with her again.

Adele Clay

Communications Advisor, Medibank

Sandhurst Plastic Surgery & Dermatology

Sandhurst Plastic Surgery & Dermatology AHPRA-compliant websiteThe client:

Sandhurst Plastic Surgery & Dermatology is a specialist plastic surgery and dermatology clinic located in Bendigo, Victoria. The team of surgeons, nurses and administrative staff are committed to delivering the highest quality care without compromise, and provide surgical procedures to the face, breast, body and hands, as well as a range of dermatological services.

The brief:

The team of plastic surgeons at Sandhurst wanted to revamp their current website to better profile their plastic surgery services, highlight the dermatology service, and to ensure they were complying with AHPRA’s new advertising guidelines for cosmetic surgery, which came into effect on 1 July, 2023.

Sandhurst Plastic Surgery & Dermatology had already engaged a web developer to work on the project, so I collaborated with them to ensure the copy and the design complied with new legislation regarding advertising of cosmetic surgery services.

The outcome:

I wrote brand new web copy for most of the website and edited their existing copy about surgical procedures to ensure it complied with AHPRA’s new advertising guidelines. I also provided feedback and recommendations on the design elements of the website to ensure images also met compliance standards. Sandhurst Plastic Surgery & Dermatology now has a brand-new, fresh website that promotes their services, but more importantly, meets the new advertising guidelines for cosmetic surgery.

“Nerissa’s knowledge and professional approach gave us confidence.”

Having Nerissa oversee our website, especially regarding AHPRA compliance was very reassuring. Nerissa reviewed our site, which included the images and text before the copy was put into the design, to make sure that our content was correct and we were not in breach of the new guidelines (which were at times, a little tricky to navigate). Nerissa was always prompt in her replies and was able to offer suggestions and feedback when required, in a supportive manner.

Nerissa’s knowledge and professional approach gave us confidence to ensure our site was compliant and within the correct guidelines.

Katie Watts

Practice Manager, Sandhurst Plastic Surgery & Dermatology

“High attention to detail”

Nerissa and I recently worked alongside each other on a client that required strict AHPRA-approved copywriting with great success. She has high attention to detail, very quick at returning email and phone communication and collaborates incredibly well. The website is a beautiful combination of sleek design, user-optimised sales journey and it’s all tied together with quality copywriting. Thank you, Nerissa, and I hope we can work on future projects together.

Kira Hyde

CEO & Lead Digital Specialist, KH Studio

Wollongong Acupuncture

The client:

Wollongong Acupuncture is a Chinese Medicine practice based in Wollongong, NSW. They offer pain relief treatments, and cosmetic and facial rejuvenation, acne treatment and herbal medicine.

The brief:

Dr Zoe King, was re-locating her Chinese Medicine practice from Melbourne to Wollongong. She needed a refresh of her web copy (which I wrote previously), along with new SEO keyword research to target her new location. I also wrote new information about the effectiveness of treatments, sourced credible, acceptable scientific evidence to support these claims, and ensured all copy was compliant with AHPRA Advertising Guidelines.

The outcome:

A brand-new website that was search engine optimised to target and attract Wollongong Acupuncture’s ideal clients in the local community. The site also included new copy, outlining the scientific benefits of acupuncture and the other services the clinic provided.

“Fantastic to work with.”

Nerissa was fantastic to work with. I felt reassured from our initial conversation that she was going to produce the copy I wanted. I loved how she did SEO alongside my copy. She is an all-in-one-package. Thanks so much Nerissa!

Dr Zoe King

Doctor of Acupuncture and Chinese Herbal Medicine, Nourish Yin

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