AHPRA’s 2024/25 annual report makes one thing very clear: compliant advertising is no longer a ‘set and forget’ task for health practitioners. One of the key takeaways from this report is that AI is now being used to scan websites and social media for potential...
If you advertise higher risk non-surgical cosmetic procedures, there’s a new set of advertising guidelines you need to be across. These guidelines, which will come into effect on 2 September, 2025, have been designed to protect patients and ensure responsible...
If you’re a practising cosmetic surgeon, there are new rules for advertising cosmetic surgery that you need to know about. These rules came into effect on 1 July, 2023. Why have the rules for cosmetic surgery advertising been updated? The new rules for advertising...
If you’re reading this, you’ve probably breached AHPRA advertising guidelines and need to know what to do. Or you’re doing your homework, so you’re prepared…just in case. Either way, I’m here to help. Don’t panic Firstly, don’t panic. You’re not likely to be fined...
Could you be breaching AHPRA’s guidelines for advertising? We all know that advertising and marketing are important for any business — even for those in the health and medical field. But if you advertise a health service regulated by AHPRA (Australian Health...
One of the things I love helping my clients with is complying with AHPRA (Australian Health Practitioner Regulation Agency) Advertising Guidelines. As a natural-born ‘rule-follower’, it’s good to know I can use my super powers for the greater good! However, I never...
I'm Nerissa Bentley and I'm a health communications specialist. I've helped many small businesses, health institutions and national brands develop credible, thoroughly-researched, easy-to-understand health content. Now I'm ready to help you.
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