by Nerissa Bentley | Nov 22, 2021 | Business Branding and Marketing, Special Announcements
For those of you with a sharp eye, you might have noticed something different about my logo lately. If you haven’t, then that’s great! Aside from the ® symbol in my logo, you’ll notice that the leaf has moved to one side. Why? Because I was recently engaged in a game...
by Nerissa Bentley | Apr 13, 2020 | Business Branding and Marketing, Health Writing, Special Announcements
There’s no doubt the current coronavirus pandemic has thrown all of us a curve ball. Social distancing measures and working from home (in my case, having my husband and kids joining me from working from home – sigh!) have changed the way we go about our daily lives....
by Nerissa Bentley | Mar 16, 2020 | Business Branding and Marketing, Health Writing, Special Announcements
Right now, Australia is in a panic. We’re panicking about toilet paper. We’re panicking about food. And we’re panicking about corona virus — in that order. It’s mid-March 2020, and COVID-19 has now hit our shores. Each day we hear of more confirmed cases, and with...
by Nerissa Bentley | Nov 25, 2019 | Business Branding and Marketing, Case Study, Working with a Copywriter
Imani Tribe Transformations The client: Imani Tribe Transformations is a global personal coaching company with its headquarters in Melbourne, Australia. They are also the world’s leading personal coaches in habit and mindset change, personal growth and...
by Nerissa Bentley | Oct 7, 2019 | Business Branding and Marketing, Health Writing, Niche Writing
Confused about what a health and medical writer actually does? You’re not the only one. I was at a 50th birthday party recently and I caught up with a number of people I hadn’t seen in years. Of course, it wasn’t long until people asked the age-old question –...
by Nerissa Bentley | Jul 10, 2019 | Business Branding and Marketing, Health Writing
How well do you treat your patients? Not medically speaking. But the way you relate to them? The way you talk to them? Because if you don’t connect with your patients, or can’t show potential clients your empathetic bedside manner and how your practice will help...
