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“Fruit wars”: How I took on a tech giant and won

“Fruit wars”: How I took on a tech giant and won

by Nerissa Bentley | Nov 22, 2021 | Business Branding and Marketing, Special Announcements

For those of you with a sharp eye, you might have noticed something different about my logo lately. If you haven’t, then that’s great! Aside from the ® symbol in my logo, you’ll notice that the leaf has moved to one side. Why? Because I was recently engaged in a game...
How health and medical businesses can thrive after COVID-19

How health and medical businesses can thrive after COVID-19

by Nerissa Bentley | Apr 13, 2020 | Business Branding and Marketing, Health Writing, Special Announcements

There’s no doubt the current coronavirus pandemic has thrown all of us a curve ball. Social distancing measures and working from home (in my case, having my husband and kids joining me from working from home – sigh!) have changed the way we go about our daily lives....
Corona virus: How should health and medical brands respond?

Corona virus: How should health and medical brands respond?

by Nerissa Bentley | Mar 16, 2020 | Business Branding and Marketing, Health Writing, Special Announcements

Right now, Australia is in a panic. We’re panicking about toilet paper. We’re panicking about food. And we’re panicking about corona virus — in that order. It’s mid-March 2020, and COVID-19 has now hit our shores. Each day we hear of more confirmed cases, and with...
Case studies: Partnering with businesses

Case studies: Partnering with businesses

by Nerissa Bentley | Nov 25, 2019 | Business Branding and Marketing, Case Study, Working with a Copywriter

Imani Tribe Transformations The client: Imani Tribe Transformations is a global personal coaching company with its headquarters in Melbourne, Australia. They are also the world’s leading personal coaches in habit and mindset change, personal growth and...
What does a health and medical writer do?

What does a health and medical writer do?

by Nerissa Bentley | Oct 7, 2019 | Business Branding and Marketing, Health Writing, Niche Writing

Confused about what a health and medical writer actually does? You’re not the only one. I was at a 50th birthday party recently and I caught up with a number of people I hadn’t seen in years. Of course, it wasn’t long until people asked the age-old question –...
How to connect with your patients

How to connect with your patients

by Nerissa Bentley | Jul 10, 2019 | Business Branding and Marketing, Health Writing

How well do you treat your patients? Not medically speaking. But the way you relate to them? The way you talk to them? Because if you don’t connect with your patients, or can’t show potential clients your empathetic bedside manner and how your practice will help...
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Nerissa Bentley - The Melbourne Health Writer

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I'm Nerissa Bentley and I'm a health communications specialist. I've helped many small businesses, health institutions and national brands develop credible, thoroughly-researched, easy-to-understand health content. Now I'm ready to help you.

As featured on The Hot Copy Podcast

Leading medical copywriter

As featured in The Women’s Weekly 2022 Good Health Guide

Read my latest blog posts

  • 2022 year in review: How I bounced back from burnout to find happiness again
  • Why ‘dumbing down’ health content is just plain smart
  • AHPRA: How I saved my client from a large fine, protected his professional reputation and helped launch a TGA investigation
  • “Fruit wars”: How I took on a tech giant and won
  • The real reason I have no time for bullsh*t health information

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