by Nerissa Bentley | Jul 10, 2019 | Business Branding and Marketing, Health Writing
How well do you treat your patients? Not medically speaking. But the way you relate to them? The way you talk to them? Because if you don’t connect with your patients, or can’t show potential clients your empathetic bedside manner and how your practice will help...
by Nerissa Bentley | Jan 29, 2019 | Business Branding and Marketing, Copywriting
Creating a startup is exciting, nerve-wracking and overwhelming all at once. There’s so much to do — logo, branding, website. And then of course there’s all the marketing. But the one thing I see startups failing to do time and again is devoting time (and money) in...
by Nerissa Bentley | Nov 12, 2018 | Business Branding and Marketing, Copywriting
If you plan to blog regularly, you should create a 12-month blog plan. And NOW is the time to start planning. Blogging may sound like a lot of work (it is!). However, it’s something that will reap benefits for your business in the long-term. It can: increase your SEO...
by Nerissa Bentley | Oct 29, 2018 | Business Branding and Marketing, Copywriting, Working with a Copywriter
Difficult clients suck the joy out of your copywriting and out of your personal life. Click To TweetDifficult clients can suck the joy out of the most interesting and fun copywriting jobs. In fact, they can suck the joy out of your personal life as well.You may land...
by Nerissa Bentley | Sep 8, 2018 | Business Branding and Marketing, Copywriter Success, Copywriting
Lately I’ve had a number of people ask me for advice on building their copywriting business.I’ve even had someone from Ireland contact me with a list of questions!So, I guess I’ve made it then if an international copywriter-wannabe is asking me for advice.Seriously...
by Nerissa Bentley | Jul 3, 2018 | Business Branding and Marketing, Copywriting, Health Writing
How do you talk to your patients, or potential patients? I don’t mean the actual talking face-to-face during appointments or on the phone. I mean how do you talk to them in your written communications? You know, through your website, emails, patient handbooks, social...
