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11 bullsh*#t myths about freelance copywriters

11 bullsh*#t myths about freelance copywriters

by Nerissa Bentley | Apr 1, 2019 | Copywriting, Working with a Copywriter

Recently, a fellow copywriter pointed out a content marketing website that seemed to diss freelancers and ‘other writers’, by comparing what they do, to what copywriters do.The dissing wasn’t obvious, but it was there.The company presented a table of 14 services that...
Should you become a health and medical copywriter?

Should you become a health and medical copywriter?

by Nerissa Bentley | Mar 5, 2019 | Copywriting, Health Writing, Niche Writing

Could you become a health and medical copywriter?The simple answer is ‘yes’.An ageing population, growing incidence of chronic disease, combined with greater awareness of the importance of staying healthy has contributed to extraordinary growth in the number of...
Brand identity for startups: how a copywriter can help

Brand identity for startups: how a copywriter can help

by Nerissa Bentley | Jan 29, 2019 | Business Branding and Marketing, Copywriting

Creating a startup is exciting, nerve-wracking and overwhelming all at once. There’s so much to do — logo, branding, website. And then of course there’s all the marketing. But the one thing I see startups failing to do time and again is devoting time (and money) in...
How to create a 12-month blog plan

How to create a 12-month blog plan

by Nerissa Bentley | Nov 12, 2018 | Business Branding and Marketing, Copywriting

If you plan to blog regularly, you should create a 12-month blog plan. And NOW is the time to start planning. Blogging may sound like a lot of work (it is!). However, it’s something that will reap benefits for your business in the long-term. It can: increase your SEO...
How to avoid difficult clients

How to avoid difficult clients

by Nerissa Bentley | Oct 29, 2018 | Business Branding and Marketing, Copywriting, Working with a Copywriter

 Difficult clients suck the joy out of your copywriting and out of your personal life. Click To TweetDifficult clients can suck the joy out of the most interesting and fun copywriting jobs. In fact, they can suck the joy out of your personal life as well.You may land...
How I climbed to the top of Google: A case study

How I climbed to the top of Google: A case study

by Nerissa Bentley | Oct 16, 2018 | Copywriter Success, Copywriting, Writer Credibility

A few short months ago, my Google ranking sucked. As you probably know, earlier this year, I re-branded my business to become The Melbourne Health Writer. While I re-branded with new logo, new web URL and business cards, re-vamping my website was towards the bottom of...
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Nerissa Bentley - The Melbourne Health Writer

Need my help?

I'm Nerissa Bentley and I'm a health communications specialist. I've helped many small businesses, health institutions and national brands develop credible, thoroughly-researched, easy-to-understand health content. Now I'm ready to help you.

As featured on The Hot Copy Podcast

Leading medical copywriter

Read my latest blog posts

  • 2020: My Year in Review: How my business and I flourished amidst a global pandemic
  • How to get AHPRA compliant testimonials
  • How health and medical businesses can thrive after COVID-19
  • Corona virus: How should health and medical brands respond?
  • 2019: My year in review

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