by Nerissa Bentley | Aug 26, 2021 | Case Study, Copywriting, Health Writing
TerryWhite Chemmart The client: TerryWhite Chemmart is one of Australia’s leading retail pharmacy networks delivering frontline healthcare, with over 450 pharmacies across Australia. TerryWhite Chemmart provides high-quality, accessible and cost-effective...
by Nerissa Bentley | Feb 21, 2020 | AHPRA, Case Study, Copywriting
CareComplete (by Medibank) The client: CareComplete (by Medibank) is a suite of programs that aim to keep people with complex or chronic health conditions well and out of hospital, and to help those who are injured return to work and life. These care solutions help...
by Nerissa Bentley | Apr 1, 2019 | Copywriting, Working with a Copywriter
Recently, a fellow copywriter pointed out a content marketing website that seemed to diss freelancers and ‘other writers’, by comparing what they do, to what copywriters do.The dissing wasn’t obvious, but it was there.The company presented a table of 14 services that...
by Nerissa Bentley | Mar 5, 2019 | Copywriting, Health Writing, Niche Writing
Could you become a health and medical copywriter?The simple answer is ‘yes’.An ageing population, growing incidence of chronic disease, combined with greater awareness of the importance of staying healthy has contributed to extraordinary growth in the number of...
by Nerissa Bentley | Jan 29, 2019 | Business Branding and Marketing, Copywriting
Creating a startup is exciting, nerve-wracking and overwhelming all at once. There’s so much to do — logo, branding, website. And then of course there’s all the marketing. But the one thing I see startups failing to do time and again is devoting time (and money) in...
by Nerissa Bentley | Nov 12, 2018 | Business Branding and Marketing, Copywriting
If you plan to blog regularly, you should create a 12-month blog plan. And NOW is the time to start planning. Blogging may sound like a lot of work (it is!). However, it’s something that will reap benefits for your business in the long-term. It can: increase your SEO...
