by Nerissa Bentley | Apr 1, 2019 | Copywriting, Working with a Copywriter
Recently, a fellow copywriter pointed out a content marketing website that seemed to diss freelancers and ‘other writers’, by comparing what they do, to what copywriters do.The dissing wasn’t obvious, but it was there.The company presented a table of 14 services that...
by Nerissa Bentley | Mar 5, 2019 | Copywriting, Health Writing, Niche Writing
Could you become a health and medical copywriter?The simple answer is ‘yes’.An ageing population, growing incidence of chronic disease, combined with greater awareness of the importance of staying healthy has contributed to extraordinary growth in the number of...
by Nerissa Bentley | Jan 29, 2019 | Business Branding and Marketing, Copywriting
Creating a startup is exciting, nerve-wracking and overwhelming all at once. There’s so much to do — logo, branding, website. And then of course there’s all the marketing. But the one thing I see startups failing to do time and again is devoting time (and money) in...
by Nerissa Bentley | Nov 12, 2018 | Business Branding and Marketing, Copywriting
If you plan to blog regularly, you should create a 12-month blog plan. And NOW is the time to start planning. Blogging may sound like a lot of work (it is!). However, it’s something that will reap benefits for your business in the long-term. It can: increase your SEO...
by Nerissa Bentley | Oct 29, 2018 | Business Branding and Marketing, Copywriting, Working with a Copywriter
Difficult clients suck the joy out of your copywriting and out of your personal life. Click To TweetDifficult clients can suck the joy out of the most interesting and fun copywriting jobs. In fact, they can suck the joy out of your personal life as well.You may land...
by Nerissa Bentley | Oct 16, 2018 | Copywriter Success, Copywriting, Writer Credibility
A few short months ago, my Google ranking sucked. As you probably know, earlier this year, I re-branded my business to become The Melbourne Health Writer. While I re-branded with new logo, new web URL and business cards, re-vamping my website was towards the bottom of...
