by Nerissa Bentley | Jan 29, 2019 | Business Branding and Marketing, Copywriting
Creating a startup is exciting, nerve-wracking and overwhelming all at once. There’s so much to do — logo, branding, website. And then of course there’s all the marketing. But the one thing I see startups failing to do time and again is devoting time (and money) in...
by Nerissa Bentley | Nov 12, 2018 | Business Branding and Marketing, Copywriting
If you plan to blog regularly, you should create a 12-month blog plan. And NOW is the time to start planning. Blogging may sound like a lot of work (it is!). However, it’s something that will reap benefits for your business in the long-term. It can: increase your SEO...
by Nerissa Bentley | Oct 29, 2018 | Business Branding and Marketing, Copywriting, Working with a Copywriter
Difficult clients suck the joy out of your copywriting and out of your personal life. Click To TweetDifficult clients can suck the joy out of the most interesting and fun copywriting jobs. In fact, they can suck the joy out of your personal life as well. You may...
by Nerissa Bentley | Oct 16, 2018 | Copywriter Success, Copywriting, Writer Credibility
A few short months ago, my Google ranking sucked. As you probably know, earlier this year, I re-branded my business to become The Melbourne Health Writer. While I re-branded with new logo, new web URL and business cards, re-vamping my website was towards the bottom of...
by Nerissa Bentley | Sep 24, 2018 | Copywriting, Working with a Copywriter
The term ‘copywriter’ has often been used to describe those terribly creative and sometimes witty people who come up with clever advertising material — you know, TV, print, billboards and radio ads. But these days, it covers a much wider array of writing, which begs...
by Nerissa Bentley | Sep 8, 2018 | Business Branding and Marketing, Copywriter Success, Copywriting
Lately I’ve had a number of people ask me for advice on building their copywriting business. I’ve even had someone from Ireland contact me with a list of questions! So, I guess I’ve made it then if an international copywriter-wannabe is asking me for advice. Seriously...
