by Nerissa Bentley | Oct 29, 2018 | Business Branding and Marketing, Copywriting, Working with a Copywriter
Difficult clients suck the joy out of your copywriting and out of your personal life. Click To TweetDifficult clients can suck the joy out of the most interesting and fun copywriting jobs. In fact, they can suck the joy out of your personal life as well.You may land...
by Nerissa Bentley | Oct 16, 2018 | Copywriter Success, Copywriting, Writer Credibility
A few short months ago, my Google ranking sucked. As you probably know, earlier this year, I re-branded my business to become The Melbourne Health Writer. While I re-branded with new logo, new web URL and business cards, re-vamping my website was towards the bottom of...
by Nerissa Bentley | Sep 24, 2018 | Copywriting, Working with a Copywriter
The term ‘copywriter’ has often been used to describe those terribly creative and sometimes witty people who come up with clever advertising material — you know, TV, print, billboards and radio ads. But these days, it covers a much wider array of writing, which begs...
by Nerissa Bentley | Sep 8, 2018 | Business Branding and Marketing, Copywriter Success, Copywriting
Lately I’ve had a number of people ask me for advice on building their copywriting business. I’ve even had someone from Ireland contact me with a list of questions! So, I guess I’ve made it then if an international copywriter-wannabe is asking me for advice. Seriously...
by Nerissa Bentley | Jul 3, 2018 | Business Branding and Marketing, Copywriting, Health Writing
How do you talk to your patients, or potential patients? I don’t mean the actual talking face-to-face during appointments or on the phone. I mean how do you talk to them in your written communications? You know, through your website, emails, patient handbooks, social...
by Nerissa Bentley | May 7, 2018 | Copywriting, Special Announcements
“Nerissa! You look just like your profile picture!” It was a phrase I was to hear time and again over the weekend. However, looking just like my Facebook photo proved to be the best ice-breaker when meeting many of the 150 or so copywriters who descended upon Sydney...
