by Nerissa Bentley | Apr 24, 2018 | Copywriter Success, Copywriting, Working with a Copywriter
Getting great copywriting can make a world of difference to your business. But in order for us copywriters to weave our magic, we really need to enjoy working with you. Actually, no. We kind of need to love working with you. But how do you get us to fall in love with...
by Nerissa Bentley | Mar 5, 2018 | Business Branding and Marketing, Copywriting
Before creating a sales funnel, ask yourself ‘why?’ Click To Tweet Ever seen a flashy Facebook post or an ad from someone in your industry and clicked on it to see what they’re doing, that you’re not? As you click and go through the various sales funnel...
by Nerissa Bentley | Dec 11, 2017 | Copywriting, Creative Writing, Writer tools, apps and gifts
Christmas is almost upon us again, and you’re probably scrambling for gifts for a plethora of people. But you’re short on ‘gifts for writers’ ideas, right? Before you reach for the trusty notebook and pen-set you were planning to buy, you might just...
by Nerissa Bentley | Nov 20, 2017 | Business Branding and Marketing, Copywriting, Working with a Copywriter
Ever wondered what the copywriting process is like? Well, it's a lot like completing a jigsaw puzzle. Click To Tweet Ever wondered what it’s like working with a copywriter? Ever wondered what the copywriting process actually involves? Well, it’s a bit...
by Nerissa Bentley | Oct 23, 2017 | Copywriting, Grammar and Vocabulary
Do you want to improve your writing? Most people do. Unfortunately, in an attempt to impress and sound clever, many people pad out their copy with unnecessary words, or use complicated ones instead of simpler language. Your copy should be easy-to-read, and have a...
by Nerissa Bentley | Jul 31, 2017 | Business Branding and Marketing, Copywriting
The key to a successful marketing strategy is to combine long-form and short-form content and tailor them to appeal to your target audience. Click To Tweet When it comes to writing copy, you might be wondering what’s best — short-form or long-form copywriting. Over...
