by Nerissa Bentley | Nov 8, 2021 | Niche Writing, Special Announcements, Writer Credibility
As a health and medical writer, writing credible, accessible and scientifically-backed health information is my top priority. The reason that evidence-based, well-researched health content is at the heart of all I do is that I have experienced first-hand the...
by Nerissa Bentley | Oct 16, 2018 | Copywriter Success, Copywriting, Writer Credibility
A few short months ago, my Google ranking sucked. As you probably know, earlier this year, I re-branded my business to become The Melbourne Health Writer. While I re-branded with new logo, new web URL and business cards, re-vamping my website was towards the bottom of...
by Nerissa Bentley | Jun 4, 2018 | Health Writing, Niche Writing, Writer Credibility
When you write health information you need to be clear, concise, accurate and help people understand how to maintain and improve their overall well-being, and to prevent further illness. Unfortunately, many writers get it wrong. The internet is full of conflicting...
by Nerissa Bentley | Oct 9, 2017 | Health Writing, Niche Writing, Writer Credibility
Health writing is more than just 'writing health articles'. Health writers have a huge responsibility to ensure that what they write is factual. Click To Tweet If you think a health writer is just someone who writes health articles and blogs, you’re...
by Nerissa Bentley | Jul 17, 2017 | Business Branding and Marketing, Copywriter Success, Writer Credibility
Surprising as it may seem, copywriters can learn a lot from tennis ace, Roger Federer Click To Tweet Can Roger Federer really give us a lesson in how to be a successful copywriter? As I write this, the dust has settled on the rather worn grass at the All England Club,...
by Nerissa Bentley | Oct 10, 2016 | Copywriting, Writer Credibility
Unless you’ve been given a personal recommendation, it can be hard to know if the copywriter you’ve chosen is a good copywriter. Wondering if your copywriter is a good one? Use our handy checklist to find out. Click To Tweet While spelling and grammar are both...
