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How I climbed to the top of Google: A case study

How I climbed to the top of Google: A case study

by Nerissa Bentley | Oct 16, 2018 | Copywriter Success, Copywriting, Writer Credibility

A few short months ago, my Google ranking sucked. As you probably know, earlier this year, I re-branded my business to become The Melbourne Health Writer. While I re-branded with new logo, new web URL and business cards, re-vamping my website was towards the bottom of...
Medicinal cannabis: Your questions answered

Medicinal cannabis: Your questions answered

by Nerissa Bentley | Jun 19, 2018 | Health Writing, Writer Credibility

Medicinal cannabis is controversial. Read about the pros and cons, and what the latest research says. Click To Tweet Medicinal cannabis. It’s a topic that most people are interested in. Some are for, some are against, and some of us just aren’t sure what to believe. I...
11 rules for writing consumer health information

11 rules for writing consumer health information

by Nerissa Bentley | Jun 4, 2018 | Health Writing, Niche Writing, Writer Credibility

When you write health information you need to be clear, concise, accurate and help people understand how to maintain and improve their overall well-being, and to prevent further illness. Unfortunately, many writers get it wrong. The internet is full of conflicting...
Why you don’t need health qualifications to write health content

Why you don’t need health qualifications to write health content

by Nerissa Bentley | Oct 9, 2017 | Health Writing, Niche Writing, Writer Credibility

Health writing is more than just 'writing health articles'. Health writers have a huge responsibility to ensure that what they write is factual. Click To Tweet If you think a health writer is just someone who writes health articles and blogs, you’re...
What copywriters can learn from Roger Federer

What copywriters can learn from Roger Federer

by Nerissa Bentley | Jul 17, 2017 | Business Branding and Marketing, Copywriter Success, Writer Credibility

Surprising as it may seem, copywriters can learn a lot from tennis ace, Roger Federer Click To Tweet Can Roger Federer really give us a lesson in how to be a successful copywriter? As I write this, the dust has settled on the rather worn grass at the All England Club,...
How to spot a good copywriter

How to spot a good copywriter

by Nerissa Bentley | Oct 10, 2016 | Copywriting, Writer Credibility

Unless you’ve been given a personal recommendation, it can be hard to know if the copywriter you’ve chosen is a good copywriter. Wondering if your copywriter is a good one? Use our handy checklist to find out. Click To Tweet While spelling and grammar are both...
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Nerissa Bentley The Melbourne Health Writer

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I'm Nerissa Bentley and I'm a health communications specialist. I've helped many small businesses, health institutions and national brands develop credible, thoroughly-researched, easy-to-understand health content. Now I'm ready to help you.

Read my latest blog posts

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