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Case studies: Patient Resources

Case studies: Patient Resources

by Nerissa Bentley | Aug 26, 2021 | Case Study, Copywriting, Health Writing

TerryWhite Chemmart The client: TerryWhite Chemmart is one of Australia’s leading retail pharmacy networks delivering frontline healthcare, with over 450 pharmacies across Australia. TerryWhite Chemmart provides high-quality, accessible and cost-effective...
What does AHPRA really mean by ‘acceptable evidence’?

What does AHPRA really mean by ‘acceptable evidence’?

by Nerissa Bentley | Aug 21, 2021 | AHPRA, Health Writing, Niche Writing

One thing I come across a lot when working with health practitioners is that many of them are unknowingly breaching the all-important AHPRA Advertising Guidelines. But before we get too carried away about how health practitioners breach them, it’s important to...
Case studies: Health and medical writing

Case studies: Health and medical writing

by Nerissa Bentley | May 21, 2021 | Case Study, Health Writing

Jean Hailes for Women’s Health The client: Jean Hailes for Women’s Health is a national not-for-profit organisation dedicated to improving women’s health across Australia through every life stage. The brief: To write a well-researched, 1000-word article for the Jean...
Case studies: Patient Resource Audit

Case studies: Patient Resource Audit

by Nerissa Bentley | Oct 10, 2020 | Case Study, Health Writing, Patient Resources

Macular Disease Foundation Australia The client: Macular Disease Foundation Australia (MDFA) is the national peak body representing the interests of Australian living with, or at risk of macular disease and their families. The purpose of MDFA is to reduce the...
How to get AHPRA compliant testimonials

How to get AHPRA compliant testimonials

by Nerissa Bentley | Sep 26, 2020 | AHPRA, Health Writing, Niche Writing

If you’re a health practitioner dedicated to improving the health of others, you’re probably thrilled when you receive a glowing patient review. But did you know that publishing such a review on your professional website could land you in hot water? Why do you have to...
How health and medical businesses can thrive after COVID-19

How health and medical businesses can thrive after COVID-19

by Nerissa Bentley | Apr 13, 2020 | Business Branding and Marketing, Health Writing, Special Announcements

There’s no doubt the current coronavirus pandemic has thrown all of us a curve ball. Social distancing measures and working from home (in my case, having my husband and kids joining me from working from home – sigh!) have changed the way we go about our daily lives....
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Nerissa Bentley - The Melbourne Health Writer

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I'm Nerissa Bentley and I'm a health communications specialist. I've helped many small businesses, health institutions and national brands develop credible, thoroughly-researched, easy-to-understand health content. Now I'm ready to help you.

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Read my latest blog posts

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  • Case studies: Patient Resources

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