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AHPRA Cosmetic surgery advertising update – 2023

AHPRA Cosmetic surgery advertising update – 2023

by Nerissa Bentley | Jun 30, 2023 | AHPRA, Health Writing, Patient Resources

f you’re a practising cosmetic surgeon, there are new rules for advertising cosmetic surgery that you need to know about. These rules came into effect on 1 July, 2023. Why have the rules for cosmetic surgery advertising been updated? The new rules for advertising...
I’ve breached AHPRA advertising guidelines. What do I do now?

I’ve breached AHPRA advertising guidelines. What do I do now?

by Nerissa Bentley | Jun 4, 2023 | AHPRA, Health Writing

If you’re reading this, you’ve probably breached AHPRA advertising guidelines and need to know what to do. Or you’re doing your homework, so you’re prepared…just in case. Either way, I’m here to help. Don’t panic Firstly, don’t panic. You’re not likely to be fined...
Are you breaching AHPRA advertising guidelines?

Are you breaching AHPRA advertising guidelines?

by Nerissa Bentley | Apr 23, 2023 | AHPRA, Health Writing

Could you be breaching AHPRA advertising guidelines? We all know that advertising and marketing are important for any business — even for those in the health and medical field. But if you’re a health practitioner who is regulated by AHPRA (Australian Health...
Why ‘dumbing down’ health content is just plain smart

Why ‘dumbing down’ health content is just plain smart

by Nerissa Bentley | Aug 19, 2022 | Health Writing, Patient Resources

There’s no doubt that healthcare practitioners and medical specialists are smart people. Some even have decades of experience and a wealth of knowledge that makes them experts in their field. But generally speaking, they’re not all good at communicating this knowledge...
Case studies: Patient Resources

Case studies: Patient Resources

by Nerissa Bentley | Aug 26, 2021 | Case Study, Copywriting, Health Writing

TerryWhite Chemmart The client: TerryWhite Chemmart is one of Australia’s leading retail pharmacy networks delivering frontline healthcare, with over 450 pharmacies across Australia. TerryWhite Chemmart provides high-quality, accessible and cost-effective...
What does AHPRA really mean by ‘acceptable evidence’?

What does AHPRA really mean by ‘acceptable evidence’?

by Nerissa Bentley | Aug 21, 2021 | AHPRA, Health Writing, Niche Writing

One thing I come across a lot when working with health practitioners is that many of them are unknowingly breaching the all-important AHPRA Advertising Guidelines. But before we get too carried away about how health practitioners breach them, it’s important to...
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Nerissa Bentley - The Melbourne Health Writer

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I'm Nerissa Bentley and I'm a health communications specialist. I've helped many small businesses, health institutions and national brands develop credible, thoroughly-researched, easy-to-understand health content. Now I'm ready to help you.

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  • AHPRA Cosmetic surgery advertising update – 2023
  • I’ve breached AHPRA advertising guidelines. What do I do now?
  • Are you breaching AHPRA advertising guidelines?
  • 10 lessons for business success
  • 10 years in business: How I became a leading health and medical writer

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