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Why ‘dumbing down’ health content is just plain smart

Why ‘dumbing down’ health content is just plain smart

by Nerissa Bentley | Aug 19, 2022 | Health Writing, Patient Resources

There’s no doubt that healthcare practitioners and medical specialists are smart people. Some even have decades of experience and a wealth of knowledge that makes them experts in their field. But generally speaking, they’re not all good at communicating this knowledge...
Case studies: Patient Resources

Case studies: Patient Resources

by Nerissa Bentley | Aug 26, 2021 | Case Study, Copywriting, Health Writing

TerryWhite Chemmart The client: TerryWhite Chemmart is one of Australia’s leading retail pharmacy networks delivering frontline healthcare, with over 450 pharmacies across Australia. TerryWhite Chemmart provides high-quality, accessible and cost-effective...
What does AHPRA really mean by ‘acceptable evidence’?

What does AHPRA really mean by ‘acceptable evidence’?

by Nerissa Bentley | Aug 21, 2021 | AHPRA, Health Writing, Niche Writing

One thing I come across a lot when working with health practitioners is that many of them are unknowingly breaching the all-important AHPRA Advertising Guidelines. But before we get too carried away about how health practitioners breach them, it’s important to...
Case studies: Health and medical writing

Case studies: Health and medical writing

by Nerissa Bentley | May 21, 2021 | Case Study, Health Writing

Jean Hailes for Women’s Health The client: Jean Hailes for Women’s Health is a national not-for-profit organisation dedicated to improving women’s health across Australia through every life stage. The brief: To write a well-researched, 1000-word article for the Jean...
Case studies: Patient Resource Audit

Case studies: Patient Resource Audit

by Nerissa Bentley | Oct 10, 2020 | Case Study, Health Writing, Patient Resources

Macular Disease Foundation Australia The client: Macular Disease Foundation Australia (MDFA) is the national peak body representing the interests of Australian living with, or at risk of macular disease and their families. The purpose of MDFA is to reduce the...
How to get AHPRA compliant testimonials

How to get AHPRA compliant testimonials

by Nerissa Bentley | Sep 26, 2020 | AHPRA, Health Writing, Niche Writing

If you’re a health practitioner dedicated to improving the health of others, you’re probably thrilled when you receive a glowing patient review. But did you know that publishing such a review on your professional website could land you in hot water? Why do you have to...
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Nerissa Bentley - The Melbourne Health Writer

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I'm Nerissa Bentley and I'm a health communications specialist. I've helped many small businesses, health institutions and national brands develop credible, thoroughly-researched, easy-to-understand health content. Now I'm ready to help you.

As featured on The Hot Copy Podcast

Leading medical copywriter

As featured in The Women’s Weekly 2022 Good Health Guide

Read my latest blog posts

  • 2022 year in review: How I bounced back from burnout to find happiness again
  • Why ‘dumbing down’ health content is just plain smart
  • AHPRA: How I saved my client from a large fine, protected his professional reputation and helped launch a TGA investigation
  • “Fruit wars”: How I took on a tech giant and won
  • The real reason I have no time for bullsh*t health information

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