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How to get AHPRA compliant testimonials

How to get AHPRA compliant testimonials

by Nerissa Bentley | Sep 26, 2020 | Health Writing, Niche Writing, Uncategorized, Working with a Copywriter

If you’re a health practitioner dedicated to improving the health of others, you’re probably thrilled when you receive a glowing patient review. But did you know that publishing such a review on your professional website could land you in hot water? Why do you have to...
How health and medical businesses can thrive after COVID-19

How health and medical businesses can thrive after COVID-19

by Nerissa Bentley | Apr 13, 2020 | Business Branding and Marketing, Health Writing, Special Announcements

There’s no doubt the current coronavirus pandemic has thrown all of us a curve ball. Social distancing measures and working from home (in my case, having my husband and kids joining me from working from home – sigh!) have changed the way we go about our daily lives....
Corona virus: How should health and medical brands respond?

Corona virus: How should health and medical brands respond?

by Nerissa Bentley | Mar 16, 2020 | Business Branding and Marketing, Health Writing, Special Announcements

Right now, Australia is in a panic. We’re panicking about toilet paper. We’re panicking about food. And we’re panicking about corona virus — in that order. It’s mid-March 2020, and COVID-19 has now hit our shores. Each day we hear of more confirmed cases, and with...
What does a health and medical writer do?

What does a health and medical writer do?

by Nerissa Bentley | Oct 7, 2019 | Business Branding and Marketing, Health Writing, Niche Writing

Confused about what a health and medical writer actually does? You’re not the only one. I was at a 50th birthday party recently and I caught up with a number of people I hadn’t seen in years. Of course, it wasn’t long until people asked the age-old question –...
How to connect with your patients

How to connect with your patients

by Nerissa Bentley | Jul 10, 2019 | Business Branding and Marketing, Health Writing

How well do you treat your patients? Not medically speaking. But the way you relate to them? The way you talk to them? Because if you don’t connect with your patients, or can’t show potential clients your empathetic bedside manner and how your practice will help...
What CopyCon19 (and winning an award) taught me

What CopyCon19 (and winning an award) taught me

by Nerissa Bentley | May 10, 2019 | Copywriter Success, Health Writing, Special Announcements

A year ago I was writing a blog post about what I learned at CopyCon18. It was a post that featured 7 things I learned from the speakers — things like how I could improve my business processes, how to embrace disruptive technology and how to deal with difficult...
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Nerissa Bentley - The Melbourne Health Writer

Need my help?

I'm Nerissa Bentley and I'm a health communications specialist. I've helped many small businesses, health institutions and national brands develop credible, thoroughly-researched, easy-to-understand health content. Now I'm ready to help you.

As featured on The Hot Copy Podcast

Leading medical copywriter

Read my latest blog posts

  • 2020: My Year in Review: How my business and I flourished amidst a global pandemic
  • How to get AHPRA compliant testimonials
  • How health and medical businesses can thrive after COVID-19
  • Corona virus: How should health and medical brands respond?
  • 2019: My year in review

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