by Nerissa Bentley | Mar 16, 2020 | Business Branding and Marketing, Health Writing, Special Announcements
Right now, Australia is in a panic. We’re panicking about toilet paper. We’re panicking about food. And we’re panicking about corona virus — in that order. It’s mid-March 2020, and COVID-19 has now hit our shores. Each day we hear of more confirmed cases, and with...
by Nerissa Bentley | Oct 7, 2019 | Business Branding and Marketing, Health Writing, Niche Writing
Confused about what a health and medical writer actually does? You’re not the only one. I was at a 50th birthday party recently and I caught up with a number of people I hadn’t seen in years. Of course, it wasn’t long until people asked the age-old question –...
by Nerissa Bentley | Jul 10, 2019 | Business Branding and Marketing, Health Writing
How well do you treat your patients? Not medically speaking. But the way you relate to them? The way you talk to them? Because if you don’t connect with your patients, or can’t show potential clients your empathetic bedside manner and how your practice will help...
by Nerissa Bentley | May 10, 2019 | Copywriter Success, Health Writing, Special Announcements
A year ago I was writing a blog post about what I learned at CopyCon18. It was a post that featured 7 things I learned from the speakers — things like how I could improve my business processes, how to embrace disruptive technology and how to deal with difficult...
by Nerissa Bentley | Mar 22, 2019 | Health Writing, Niche Writing
It's so important to get patient information correct - 100% of the time. Click To TweetOver the past few weeks, I’ve been quite ill.Initially, I thought I had injured my back — pulled a muscle or something. I was experiencing site pain, nerve pain, inflammation,...
by Nerissa Bentley | Mar 5, 2019 | Copywriting, Health Writing, Niche Writing
Could you become a health and medical copywriter?The simple answer is ‘yes’.An ageing population, growing incidence of chronic disease, combined with greater awareness of the importance of staying healthy has contributed to extraordinary growth in the number of...
