by Nerissa Bentley | Jul 10, 2019 | Business Branding and Marketing, Health Writing
How well do you treat your patients? Not medically speaking. But the way you relate to them? The way you talk to them? Because if you don’t connect with your patients, or can’t show potential clients your empathetic bedside manner and how your practice will help...
by Nerissa Bentley | May 10, 2019 | Copywriter Success, Health Writing, Special Announcements
A year ago I was writing a blog post about what I learned at CopyCon18. It was a post that featured 7 things I learned from the speakers — things like how I could improve my business processes, how to embrace disruptive technology and how to deal with difficult...
by Nerissa Bentley | Mar 22, 2019 | Health Writing, Niche Writing
It's so important to get patient information correct - 100% of the time. Click To TweetOver the past few weeks, I’ve been quite ill.Initially, I thought I had injured my back — pulled a muscle or something. I was experiencing site pain, nerve pain, inflammation,...
by Nerissa Bentley | Mar 5, 2019 | Copywriting, Health Writing, Niche Writing
Could you become a health and medical copywriter?The simple answer is ‘yes’.An ageing population, growing incidence of chronic disease, combined with greater awareness of the importance of staying healthy has contributed to extraordinary growth in the number of...
by Nerissa Bentley | Jul 3, 2018 | Business Branding and Marketing, Copywriting, Health Writing
How do you talk to your patients, or potential patients? I don’t mean the actual talking face-to-face during appointments or on the phone. I mean how do you talk to them in your written communications? You know, through your website, emails, patient handbooks, social...
by Nerissa Bentley | Jun 19, 2018 | Health Writing, Writer Credibility
Medicinal cannabis is controversial. Read about the pros and cons, and what the latest research says. Click To Tweet Medicinal cannabis. It’s a topic that most people are interested in. Some are for, some are against, and some of us just aren’t sure what to believe. I...
