by Nerissa Bentley | Jun 30, 2023 | AHPRA, Health Writing, Patient Resources
f you’re a practising cosmetic surgeon, there are new rules for advertising cosmetic surgery that you need to know about. These rules came into effect on 1 July, 2023. Why have the rules for cosmetic surgery advertising been updated? The new rules for advertising...
by Nerissa Bentley | Jun 4, 2023 | AHPRA, Health Writing
If you’re reading this, you’ve probably breached AHPRA advertising guidelines and need to know what to do. Or you’re doing your homework, so you’re prepared…just in case. Either way, I’m here to help. Don’t panic Firstly, don’t panic. You’re not likely to be fined...
by Nerissa Bentley | Apr 23, 2023 | AHPRA, Health Writing
Could you be breaching AHPRA advertising guidelines? We all know that advertising and marketing are important for any business — even for those in the health and medical field. But if you’re a health practitioner who is regulated by AHPRA (Australian Health...
by Nerissa Bentley | Aug 19, 2022 | Health Writing, Patient Resources
There’s no doubt that healthcare practitioners and medical specialists are smart people. Some even have decades of experience and a wealth of knowledge that makes them experts in their field. But generally speaking, they’re not all good at communicating this knowledge...
by Nerissa Bentley | Aug 26, 2021 | Case Study, Copywriting, Health Writing
TerryWhite Chemmart The client: TerryWhite Chemmart is one of Australia’s leading retail pharmacy networks delivering frontline healthcare, with over 450 pharmacies across Australia. TerryWhite Chemmart provides high-quality, accessible and cost-effective...
by Nerissa Bentley | Aug 21, 2021 | AHPRA, Health Writing, Niche Writing
One thing I come across a lot when working with health practitioners is that many of them are unknowingly breaching the all-important AHPRA Advertising Guidelines. But before we get too carried away about how health practitioners breach them, it’s important to...
