by Nerissa Bentley | May 10, 2019 | Copywriter Success, Health Writing, Special Announcements
A year ago I was writing a blog post about what I learned at CopyCon18. It was a post that featured 7 things I learned from the speakers — things like how I could improve my business processes, how to embrace disruptive technology and how to deal with difficult...
by Nerissa Bentley | Mar 22, 2019 | Health Writing, Niche Writing
It's so important to get patient information correct - 100% of the time. Click To TweetOver the past few weeks, I’ve been quite ill.Initially, I thought I had injured my back — pulled a muscle or something. I was experiencing site pain, nerve pain, inflammation,...
by Nerissa Bentley | Mar 5, 2019 | Copywriting, Health Writing, Niche Writing
Could you become a health and medical copywriter?The simple answer is ‘yes’.An ageing population, growing incidence of chronic disease, combined with greater awareness of the importance of staying healthy has contributed to extraordinary growth in the number of...
by Nerissa Bentley | Jul 3, 2018 | Business Branding and Marketing, Copywriting, Health Writing
How do you talk to your patients, or potential patients? I don’t mean the actual talking face-to-face during appointments or on the phone. I mean how do you talk to them in your written communications? You know, through your website, emails, patient handbooks, social...
by Nerissa Bentley | Jun 19, 2018 | Health Writing, Writer Credibility
Medicinal cannabis is controversial. Read about the pros and cons, and what the latest research says. Click To Tweet Medicinal cannabis. It’s a topic that most people are interested in. Some are for, some are against, and some of us just aren’t sure what to believe. I...
by Nerissa Bentley | Jun 4, 2018 | Health Writing, Niche Writing, Writer Credibility
When you write health information you need to be clear, concise, accurate and help people understand how to maintain and improve their overall well-being, and to prevent further illness. Unfortunately, many writers get it wrong. The internet is full of conflicting...
