by Nerissa Bentley | Aug 26, 2021 | Case Study, Copywriting, Health Writing
TerryWhite Chemmart The client: TerryWhite Chemmart is one of Australia’s leading retail pharmacy networks delivering frontline healthcare, with over 450 pharmacies across Australia. TerryWhite Chemmart provides high-quality, accessible and cost-effective...
by Nerissa Bentley | Aug 21, 2021 | AHPRA, Health Writing, Niche Writing
One thing I come across a lot when working with health practitioners is that many of them are unknowingly breaching the all-important AHPRA Advertising Guidelines. But before we get too carried away about how health practitioners breach them, it’s important to...
by Nerissa Bentley | May 21, 2021 | Case Study, Health Writing
Jean Hailes for Women’s Health The client: Jean Hailes for Women’s Health is a national not-for-profit organisation dedicated to improving women’s health across Australia through every life stage. The brief: To write a well-researched, 1000-word article for the Jean...
by Nerissa Bentley | Oct 10, 2020 | Case Study, Health Writing, Patient Resources
Macular Disease Foundation Australia The client: Macular Disease Foundation Australia (MDFA) is the national peak body representing the interests of Australian living with, or at risk of macular disease and their families. The purpose of MDFA is to reduce the...
by Nerissa Bentley | Sep 26, 2020 | AHPRA, Health Writing, Niche Writing
If you’re a health practitioner dedicated to improving the health of others, you’re probably thrilled when you receive a glowing patient review. But did you know that publishing such a review on your professional website could land you in hot water? Why do you have to...
by Nerissa Bentley | Apr 13, 2020 | Business Branding and Marketing, Health Writing, Special Announcements
There’s no doubt the current coronavirus pandemic has thrown all of us a curve ball. Social distancing measures and working from home (in my case, having my husband and kids joining me from working from home – sigh!) have changed the way we go about our daily lives....
