by Nerissa Bentley | Dec 11, 2022 | Copywriter Success, Special Announcements
I’ll be honest. Writing a year-in-review post for 2022 feels a bit strange — especially as I still haven’t reviewed 2021! Like many others who live in Melbourne, 2021 was a very difficult year. We spent half of it in lockdowns (again) and were awarded the dubious...
by Nerissa Bentley | Nov 22, 2021 | Business Branding and Marketing, Special Announcements
For those of you with a sharp eye, you might have noticed something different about my logo lately. If you haven’t, then that’s great! Aside from the ® symbol in my logo, you’ll notice that the leaf has moved to one side. Why? Because I was recently engaged in a game...
by Nerissa Bentley | Nov 8, 2021 | Niche Writing, Special Announcements, Writer Credibility
As a health and medical writer, writing credible, accessible and scientifically-backed health information is my top priority. The reason that evidence-based, well-researched health content is at the heart of all I do is that I have experienced first-hand the...
by Nerissa Bentley | Dec 18, 2020 | Copywriter Success, Special Announcements
On 31 December, 2019 I chose my word for 2020. FLOURISH — “to grow luxuriantly; thrive; achieve success; prosper; reach a height of development or influence.” That day, I wrote the following … “In 2020, I am going to FLOURISH. I believe that this is the year when...
by Nerissa Bentley | Apr 13, 2020 | Business Branding and Marketing, Health Writing, Special Announcements
There’s no doubt the current coronavirus pandemic has thrown all of us a curve ball. Social distancing measures and working from home (in my case, having my husband and kids joining me from working from home – sigh!) have changed the way we go about our daily lives....
by Nerissa Bentley | Mar 16, 2020 | Business Branding and Marketing, Health Writing, Special Announcements
Right now, Australia is in a panic. We’re panicking about toilet paper. We’re panicking about food. And we’re panicking about corona virus — in that order. It’s mid-March 2020, and COVID-19 has now hit our shores. Each day we hear of more confirmed cases, and with...
