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5 things you can do TODAY to strengthen your copy

5 things you can do TODAY to strengthen your copy

by Nerissa Bentley | Oct 23, 2017 | Copywriting, Grammar and Vocabulary

Do you want to improve your writing? Most people do. Unfortunately, in an attempt to impress and sound clever, many people pad out their copy with unnecessary words, or use complicated ones instead of simpler language. Your copy should be easy-to-read, and have a...
Your business brand: What’s your Tone of Voice?

Your business brand: What’s your Tone of Voice?

by Nerissa Bentley | Aug 28, 2017 | Business Branding and Marketing, Grammar and Vocabulary

Not developing a Tone of Voice can spell disaster for your business Click To Tweet What’s your tone of voice, when it comes to your business? Do you even know what a tone of voice is? (Some people refer to it as a TOV, or their business branding). And why is it even...
Is your blog bad for business? (Part 2: the badly written blog)

Is your blog bad for business? (Part 2: the badly written blog)

by Nerissa Bentley | May 8, 2017 | Business Branding and Marketing, Copywriting, Grammar and Vocabulary

Blogs that are not written well will turn away your potential clients. Click To Tweet Recently we delved into the area of bad blogs. In our last blog post, we looked at how a dead blog can do more harm than good when it comes to the image your business is putting...
Using slang – is it okay?

Using slang – is it okay?

by Nerissa Bentley | Apr 10, 2017 | Business Branding and Marketing, Copywriting, Grammar and Vocabulary

When it comes to writing copy, there’s one question that a number of people have asked me: “Is it okay to use slang?” Using slang in your copy might be fun, but it's best to err on the side of caution and avoid it most of the time. Click To Tweet What’s slang?...
8 ways reading helps you become a better writer

8 ways reading helps you become a better writer

by Nerissa Bentley | Apr 26, 2016 | Copywriting, Creative Writing, Grammar and Vocabulary, Writer tools, apps and gifts

If you’re a writer, you should be reading. And you should be reading A LOT! Can you imagine a chef who never eats at a restaurant? Or a musician who never listens to music? What about a writer, who never reads? Truth is, if you aspire to be a good writer —...
Nerissa Bentley - The Melbourne Health Writer

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I'm Nerissa Bentley and I'm a health communications specialist. I've helped many small businesses, health institutions and national brands develop credible, thoroughly-researched, easy-to-understand health content. Now I'm ready to help you.

As featured on The Hot Copy Podcast

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As featured in The Women’s Weekly 2022 Good Health Guide

Read my latest blog posts

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  • 2022 year in review: How I bounced back from burnout to find happiness again
  • Why ‘dumbing down’ health content is just plain smart
  • AHPRA: How I saved my client from a large fine, protected his professional reputation and helped launch a TGA investigation

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