by Nerissa Bentley | Oct 23, 2017 | Copywriting, Grammar and Vocabulary
Do you want to improve your writing? Most people do. Unfortunately, in an attempt to impress and sound clever, many people pad out their copy with unnecessary words, or use complicated ones instead of simpler language. Your copy should be easy-to-read, and have a... 
by Nerissa Bentley | Aug 28, 2017 | Business Branding and Marketing, Grammar and Vocabulary
Not developing a Tone of Voice can spell disaster for your business Click To Tweet What’s your tone of voice, when it comes to your business? Do you even know what a tone of voice is? (Some people refer to it as a TOV, or their business branding). And why is it even... 
by Nerissa Bentley | May 8, 2017 | Business Branding and Marketing, Copywriting, Grammar and Vocabulary
Blogs that are not written well will turn away your potential clients. Click To Tweet Recently we delved into the area of bad blogs. In our last blog post, we looked at how a dead blog can do more harm than good when it comes to the image your business is putting... 
by Nerissa Bentley | Apr 10, 2017 | Business Branding and Marketing, Copywriting, Grammar and Vocabulary
When it comes to writing copy, there’s one question that a number of people have asked me: “Is it okay to use slang?” Using slang in your copy might be fun, but it's best to err on the side of caution and avoid it most of the time. Click To Tweet What’s slang?...
