by Nerissa Bentley | Nov 25, 2019 | Business Branding and Marketing, Case Study, Working with a Copywriter
Imani Tribe Transformations The client: Imani Tribe Transformations is a global personal coaching company with its headquarters in Melbourne, Australia. They are also the world’s leading personal coaches in habit and mindset change, personal growth and...
by Nerissa Bentley | Apr 1, 2019 | Copywriting, Working with a Copywriter
Recently, a fellow copywriter pointed out a content marketing website that seemed to diss freelancers and ‘other writers’, by comparing what they do, to what copywriters do.The dissing wasn’t obvious, but it was there.The company presented a table of 14 services that...
by Nerissa Bentley | Oct 29, 2018 | Business Branding and Marketing, Copywriting, Working with a Copywriter
Difficult clients suck the joy out of your copywriting and out of your personal life. Click To TweetDifficult clients can suck the joy out of the most interesting and fun copywriting jobs. In fact, they can suck the joy out of your personal life as well.You may land...
by Nerissa Bentley | Sep 24, 2018 | Copywriting, Working with a Copywriter
The term ‘copywriter’ has often been used to describe those terribly creative and sometimes witty people who come up with clever advertising material — you know, TV, print, billboards and radio ads. But these days, it covers a much wider array of writing, which begs...
by Nerissa Bentley | Apr 24, 2018 | Copywriter Success, Copywriting, Working with a Copywriter
Getting great copywriting can make a world of difference to your business. But in order for us copywriters to weave our magic, we really need to enjoy working with you. Actually, no. We kind of need to love working with you. But how do you get us to fall in love with...
by Nerissa Bentley | Nov 20, 2017 | Business Branding and Marketing, Copywriting, Working with a Copywriter
Ever wondered what the copywriting process is like? Well, it's a lot like completing a jigsaw puzzle. Click To Tweet Ever wondered what it’s like working with a copywriter? Ever wondered what the copywriting process actually involves? Well, it’s a bit...
