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Case studies: Partnering with businesses

Case studies: Partnering with businesses

by Nerissa Bentley | Nov 25, 2019 | Business Branding and Marketing, Case Study, Working with a Copywriter

Imani Tribe Transformations The client: Imani Tribe Transformations is a global personal coaching company with its headquarters in Melbourne, Australia. They are also the world’s leading personal coaches in habit and mindset change, personal growth and...
11 bullsh*t myths about freelance copywriters

11 bullsh*t myths about freelance copywriters

by Nerissa Bentley | Apr 1, 2019 | Copywriting, Working with a Copywriter

Recently, a fellow copywriter pointed out a content marketing website that seemed to diss freelancers and ‘other writers’, by comparing what they do, to what copywriters do.The dissing wasn’t obvious, but it was there.The company presented a table of 14 services that...
How to avoid difficult clients

How to avoid difficult clients

by Nerissa Bentley | Oct 29, 2018 | Business Branding and Marketing, Copywriting, Working with a Copywriter

 Difficult clients suck the joy out of your copywriting and out of your personal life. Click To TweetDifficult clients can suck the joy out of the most interesting and fun copywriting jobs. In fact, they can suck the joy out of your personal life as well.You may land...
What does a copywriter do?

What does a copywriter do?

by Nerissa Bentley | Sep 24, 2018 | Copywriting, Working with a Copywriter

The term ‘copywriter’ has often been used to describe those terribly creative and sometimes witty people who come up with clever advertising material — you know, TV, print, billboards and radio ads. But these days, it covers a much wider array of writing, which begs...
How to make your copywriter love you…and get awesome copy in the process

How to make your copywriter love you…and get awesome copy in the process

by Nerissa Bentley | Apr 24, 2018 | Copywriter Success, Copywriting, Working with a Copywriter

Getting great copywriting can make a world of difference to your business. But in order for us copywriters to weave our magic, we really need to enjoy working with you. Actually, no. We kind of need to love working with you. But how do you get us to fall in love with...
Why copywriting is like doing a jigsaw puzzle

Why copywriting is like doing a jigsaw puzzle

by Nerissa Bentley | Nov 20, 2017 | Business Branding and Marketing, Copywriting, Working with a Copywriter

Ever wondered what the copywriting process is like? Well, it's a lot like completing a jigsaw puzzle. Click To Tweet Ever wondered what it’s like working with a copywriter? Ever wondered what the copywriting process actually involves? Well, it’s a bit...
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Nerissa Bentley - The Melbourne Health Writer

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I'm Nerissa Bentley and I'm a health communications specialist. I've helped many small businesses, health institutions and national brands develop credible, thoroughly-researched, easy-to-understand health content. Now I'm ready to help you.

As featured on The Hot Copy Podcast

Leading medical copywriter

As featured in The Women’s Weekly 2022 Good Health Guide

Read my latest blog posts

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  • 10 years in business: How I became a leading health and medical writer
  • 2022 year in review: How I bounced back from burnout to find happiness again
  • Why ‘dumbing down’ health content is just plain smart
  • AHPRA: How I saved my client from a large fine, protected his professional reputation and helped launch a TGA investigation

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