Health Writing Coaching
One-on-one personalised coaching with leading Australian health and medical writer, Nerissa Bentley
Are you a little lost when it comes to complying with AHPRA advertising guidelines?
Wondering how to break into health and medical writing?
Want some advice and strategies on how to build a solid business that will make you money?
Whatever your question, I can help.*
I’ve worked as a health and medical writer for over 15 years and I’ve learned a thing or two. Whether you want to know what AHPRA advertising guidelines really mean, advice on how to build a successful business that earns ‘proper’ money, or tips on working with ‘big clients’, I’m ready to share my tips and advice.
* Disclaimer – Don’t ask me to diagnose that unusual growth on your toe.
“Nerissa has tremendous knowledge, imparted with generosity and kindness.”
– Kate Crocker
Why me?
I’m an award-winning Australian health and medical writer, speaker, trainer and coach. I have almost 30 years experience writing for various industries and over 15 years focusing purely on health and medical content. I’ve also been running my own business for 11 years — so you could say I’ve been around for a while!
I’ve worked with organisations such as Medibank, Jean Hailes for Women’s Health, Royal Australian and New Zealand College of Psychiatrists, Cancer Australia, TerryWhite Chemmart, Grief Australia, Macular Disease Foundation Australia, Ovarian Cancer Australia and HeartKids Ltd.
I’ve also helped many individual health practitioners comply with AHPRA advertising guidelines and have created The AHPRA Compliance Hub.
I’m a member of the Australasian Medical Writers Association and The Digital Marketing Collective. I won the Clever Copywriting School Member of the Year award in 2019, and The Digital Marketing Collective Service-based Business of the Year in 2023. I’m also an experienced presenter having spoken at conferences, run online and in-house training, and been featured on several podcasts.
My experience
My professional writing qualifications
• BA (Journalism & Communication Studies) — University of Queensland
• Cert IV Magazine Writing, Editing and Publishing — RMIT University
I’m also continually honing my skills to bring the best in health and medical copywriting and digital marketing.
As featured in
I’ve also been featured on websites, print publications, and on several podcasts.
Some of the organisations I’ve helped
How I help
I have years of experience as a copywriter, business owner and AHPRA compliance specialist and I’m ready to share my expertise and advice.
Every session is completely tailored to your needs and guided by you. There is no set plan or schedule.
Things I can help you with:
GOALS
I’ll help you gain clarity around goal-setting and what’s realistic for you and your business
COPY
Learn how to write clear, jargon-free, engaging health copy that connects with consumers and patients
PROFILE
Whether you want to increase your profile as a writer or a health practice, I have strategies that can help
COMPLIANCE
Understand what AHPRA advertising guidelines really mean and how to write compliant copy
PROCESS
I’ll help you improve your processes so you can save time, work more efficiently and make more money
MINDSET
Identify barriers to success, overcome lack of confidence and leave imposter syndrome behind so you can succeed
PRICING
Learn how to price your copywriting and overcome money mindset so you can be more profitable
BALANCE
Learn how to juggle multiple projects, create variety in your work and improve work-life balance
Who it’s for:
My coaching services are perfect for anyone looking to improve their health communication skills, navigate regulatory requirements, and build a strong professional presence in the health sector.
Healthcare practitioners: Doctors, nurses, and allied health professionals looking to enhance their communication skills and create patient-friendly content.
Practice owners: Health practitioners who want to increase patients and profit in their practice, while staying compliant with AHPRA advertising guidelines.
Health organisations: Organisations aiming to improve their public-facing communications and ensure compliance with AHPRA guidelines.
Aspiring writers: Those looking to break into the industry who need guidance on building their profiles and understanding industry standards.
Writers and marketers: Copywriters and agencies that require specialised knowledge in health content creation and compliance for their clients in the healthcare sector.
How it works
Step 1: Buy Coaching
Choose the coaching session that suits you best and complete the checkout process
Step 2: Book Time
I’ll reach out to book in your individual coaching session
Step 3: Session Focus
I’ll also ask for details about what you’d like our session to focus on
Step 4: Coaching Call
All sessions will be held online via Zoom
Step 5: Get Video
I’ll email you a recording of our session and a recap of what we covered
“She’s an expert at the highest level. There’s a reason Nerissa has become the go-to health copywriter!”
– Corinne Amendolia
What people say about my coaching
Testimonials
Wondering what else they say about me?
“Nerissa is full of helpful advice on how to look after yourself as a business owner. She’s a shining example of how the right mindset can help you succeed in business.”
Rashida Tayabali, Copywriter and author
“Nerissa is clearly very experienced and has a depth of knowledge she shares in an engaging and professional manner.”
David Peterson, Principal Consultant, Blood, Organ & Tissue Programs, SA Department for Health and Wellbeing
“Her knowledge of the health and medical industry, and in particular APHRA guidelines, shines through. It’s no wonder that she’s a leading writer in this field.”
Cathy Camera, The Construction Copywriter
“Nerissa’s approach is measured and balanced and her wealth of knowledge in creating compliant health content is evident.”
Dominic Buchta, Learning and Development Officer, Osteopathy Australia
“I knew Nerissa’s expertise in writing for medical professionals was unparalleled and that she knows all there is to know about AHPRA compliance. The confidence I gained through her support and resources made all the difference.”
Lisa Cropman, Copywriter, The Word Nest
Your coaching investment options
30-minute Coaching Session
- 30-minute coaching session to ask anything you like
60-minute Coaching Session
- 60-minute coaching session to ask anything you like
3 x 60-minute Coaching Sessions
- 3 x 60-minute coaching sessions (must be used within 6 months)
Frequently Asked Questions
Do I need to buy the coaching package upfront?
Yes. My time for coaching is limited. Purchasing a coaching session upfront means I can lock away that time in my calendar just for you.
How do I book a time?
After you purchase the coaching package, I’ll be in touch to organise a time for our session that suits us both.
Can I book a time directly into your calendar?
No. My workload and deadlines change from week to week which makes it difficult for me to set aside set times just for coaching.
Will I get a recording of the session?
Yes. All sessions are held on Zoom and will be recorded. After our session is completed, you will be sent a recording of our coaching call, within 24 hours.
How can I get the most out of our session?
I suggest writing down a list of questions to ask me, or things you want to chat about. Coming to the session prepared will enable you to get the most out of our session, and will help me know what you’d like to talk about. You are also welcome to email me prior to our session to let me know what you’d like our session to focus on.
What if I don’t find the session helpful? Can I get a refund?
No. You are paying for my time, so coaching fees are non-refundable. To get the most out of our time together, think about what you’d like to get out of the session and write some questions or discussion points down.
Can I book multiple sessions?
Yes, There is an option to buy a package of sessions with me. However, these must be used within 6 months. You are also welcome to book extra sessions with me down the track.
What if I need to cancel the session?
If you need to change the time of our planned session, please email me directly and we can reschedule. You can cancel once, not multiple times.
Coaching terms and conditions
Coaching fees are non-refundable.
Coaching sessions will be arranged at a time that suits both parties.
Coaching sessions must be used within 3 months. If not used, no refunds will be given
One cancellation is allowed but multiple cancellations are not.
Your coaching investment options
30-minute Coaching Session
- 30-minute coaching session to ask anything you like
60-minute Coaching Session
- 60-minute coaching session to ask anything you like
3 x 60-minute Coaching Sessions
- 3 x 60-minute coaching sessions (must be used within 6 months)
The fine print
Coaching fees are non-refundable.
Coaching sessions will be arranged at a time that suits both parties.
Coaching sessions must be used within 3 months. If not used, no refunds will be given
One cancellation is allowed but multiple cancellations are not.