10 reasons why you should hire a copywriter

Outsourcing work (whether it be your accounts, cleaning or copywriting), frees up your time. Instead of wrestling with the time-honoured question of “there” or “their”, you can get on with building your business, sourcing more clients, or simply taking time to have that cup of coffee.

Hiring someone to do the job properly first, is more cost effective than trying to do the job yourself and ending up with a sub-standard result. When it comes to business, particularly small business, time is money. Time spent fluffing about with ineffectual content, is time (and money) wasted.
Hiring a good copywriter can save you time and money. Click To Tweet

Hiring a copywriter external to your business is a great thing. They are able to look at your business with fresh eyes. They can quickly get an unbiased ‘feel’ for your business. They can determine if there are conflicting or confusing messages. They are able to identify what is working and what is not working.

Copywriters are experts at communicating. They can spot spelling and grammatical errors instantly. They can identify any industry-jargon that may be confusing to potential clients. They can also write objectively, something that can be difficult when you are too close to your own subject matter.
Copywriters are professionals in their field, with many holding formal qualifications in writing and communications. Click To Tweet

Good copywriters are professionals. Many have qualifications in journalism or writing. Many have worked (in previous lives) in the marketing and communication field, thereby bringing a wealth of experience and knowledge to their current careers. Like all professionals, they usually invest money and time into developing their careers and businesses. Hiring a copywriter means you’re working with another professional in your business.

Some copywriters specialise in different industries. While they can still write for the ‘general market’, hiring a copywriter who specialises in your particular field is a smart move. Not only are they well versed in the type of language used in that industry, they are likely to have a lot of background knowledge and experience in that field, and know exactly how and where to source information.

Good copywriters should be able to write across a variety of different industries for a variety of different audiences and media platforms. So if you have a ‘general’ writing task, it shouldn’t matter if they specialise in a particular area if you want to hire them for a ‘general’ writing task.

Copywriters can turn boring sentences into something that pops. In the digital age, fresh new content is vital. Hiring a copywriter means that you will always have new content for your website, thereby making your site high-quality and favoured by Google.

Your brand is key to your success. Creating a brand helps customers identify with products and services they can trust. Engaging a copywriter can help you develop and strengthen your brand by ensuring your key messages and the way you deliver them are consistent. A good copywriter can also help you develop a Style Guide, to promote consistency in your writing, branding and marketing.

While it can be tempting to try to write copy yourself, how many other things are you trying to juggle? Can you honestly give writing your full attention and focus, or are you likely to be interrupted by other emergencies and tasks that simply can’t wait? If you employ a copywriter, their job is to write — nothing else. Which means your content is created quicker and easier than if you were to do it yourself.