When contemplating hiring a copywriter, one of the first questions is: “What will it cost me?”
Fair enough that you want to know what it will cost you in monetary terms, but do you ever stop to think what you actually get back in return?
1. Copywriters save you time
Outsourcing work (whether it be your accounts, cleaning or copywriting), frees up your time. Instead of wrestling with the time-honoured question of “there” or “their”, you can get on with building your business, sourcing more clients, or simply taking time to have that cup of coffee.
2. Copywriters save you money
Hiring a good copywriter can save you time and money. Click To Tweet
3. They have fresh eyes
4. They can communicate clearly and objectively
Copywriters are professionals in their field, with many holding formal qualifications in writing and communications. Click To Tweet
5. Copywriters are professionals
Good copywriters are professionals. Many have qualifications in journalism or writing. Many have worked (in previous lives) in the marketing and communication field, thereby bringing a wealth of experience and knowledge to their current careers. Like all professionals, they usually invest money and time into developing their careers and businesses. Hiring a copywriter means you’re working with another professional in your business.
6. Some copywriters are specialists in their field
Some copywriters specialise in different industries. While they can still write for the ‘general market’, hiring a copywriter who specialises in your particular field is a smart move. Not only are they well versed in the type of language used in that industry, they are likely to have a lot of background knowledge and experience in that field, and know exactly how and where to source information.
7. Good copywriters can write across a variety of different industries
Good copywriters should be able to write across a variety of different industries for a variety of different audiences and media platforms. So if you have a ‘general’ writing task, it shouldn’t matter if they specialise in a particular area if you want to hire them for a ‘general’ writing task.
8. Copywriters are creative
Copywriters can turn boring sentences into something that pops. In the digital age, fresh new content is vital. Hiring a copywriter means that you will always have new content for your website, thereby making your site high-quality and favoured by Google.
9. They can help with branding
Your brand is key to your success. Creating a brand helps customers identify with products and services they can trust. Engaging a copywriter can help you develop and strengthen your brand by ensuring your key messages and the way you deliver them are consistent. A good copywriter can also help you develop a Style Guide, to promote consistency in your writing, branding and marketing.
10. Copywriters focus on writing
Ready to hire a copywriter?
If you’re ready to take your business to greater heights and want a great copywriter to help you get there, contact me today. I’d love to help you.