With the health and wellness industry booming, it’s not surprising that health blogging is becoming more popular.Health blogging will become more popular as the health and wellness industry booms. Click To Tweet
Euromonitor International predicts the health and wellness industry will continue to grow and become a trillion dollar industry by 2017. [i]
Along with this boom, we have seen an explosion in the number of health and wellness websites and blogs over the past couple of years. And if global predictions are accurate, the number of these will continue to grow over the next few years.
If you work in the health and wellness sector, you may have a blog. (If you don’t but are wondering if you should, take a look at our previous post Blogging for business: 4 things to consider).
However, having a blog and writing it regularly are two different things. After all, how do you know what to write about?
How to generate health content
Because the health and wellness sector is such a big business, it should be relatively easy to come up with content. Right? The first step to successful health blogging however, is to know what the purpose of your content is. Do you aim to:
- show case your knowledge as an expert?
- sell your services?
- recruit new clients?
- offer value-added service to your existing clients?
What you aim to do will influence your content.Before you begin writing a health blog, know why you're writing it in the first place. Click To Tweet
Planning health content
Your blog should reflect an aspect of your business. There are many industries within the health and wellness sector. For example:
- Alternative therapies (e.g. aromatherapy, herbal medicine)
- Personal training
- Weight loss
- Beauty therapy
- Manipulative therapies (e.g. physio, chiropractors, osteopaths, massage therapists)
- Sports coaches and specialists (e.g. running coaches, sports psychologists).
When planning blog content, you should always try to relate it back to your core business.
6 ways to develop content
So you know what you want to achieve with your blog, and the area you are going to focus on. But where do you get your ideas from?Ideas for health blogs are everywhere. You just need to know where to look. Click To Tweet
Here are our top tips:
1. Health awareness days/weeks/months
2. Latest research
3. Latest statistics
4. Use the experts
5. Link it to current events/news stories
6. Write about how you help people
Successful health blogging involves providing useful information your target audience can relate to, and providing it consistently.
If you would like help planning and writing your health and wellness blogs, contact me. I would love to work with you.
And keep your eye out for my next blog post, which will show you the best websites to use when researching for your health writing.
[i] Euromonitor International, Health and Wellness the Trillion Dollar Industry in 2017: Key Research Highlights, published 29 November 2012; accessed 28 July 2015, http://blog.euromonitor.com/2012/11/health-and-wellness-the-trillion-dollar-industry-in-2017-key-research-highlights.html