They say that sometimes you’ve got to “fake it until you make it” — but if you feel you’re faking more than you’re making it, you might be suffering from Impostor Syndrome.
It’s that feeling that you’re going to be exposed as a fraud at any minute. If you’ve ever felt as if you have no business being a copywriter, you’re not alone.
Researchers suggest that as many as 70 per cent of us suffer from Impostor Syndrome. Ironically, it’s usually the high achievers who suffer the most. I know from experience that many amazing copywriters doubt their abilities from time to time.As many as 70% of us suffer from Impostor Syndrome. Ironically, it's the high achievers who suffer the most. Click To Tweet
How to beat Impostor Syndrome
While you may feel some sense of comfort that you’re not alone in this, you’re probably wondering how you can overcome these feelings. How can you stop feeling inadequate, so you can truly embrace success?
Here’s a video I came across this week. It’s less than five minutes, so take a look. When you return, I’ll give you some specific strategies you can use as a copywriter.
Own your success as a copywriter
Back again? Great. Now that you’ve got some general ideas on how to stop feeling you’re not good enough, here’s some specific things you can do as a copywriter to help you beat that nasty Impostor Syndrome.
List your qualifications — Chances are you’ve got some formal qualifications behind you. Even if they aren’t directly related to your field, write them down and know that you wouldn’t have been able to achieve these, if you weren’t capable.
Read through your portfolio — Take a look through your portfolio. Are there any articles you’re particularly proud of? Have you written copy for a website? Has your content been shared on social media?
Read your client testimonials — Clients don’t write wonderful things about you unless they’re true. It actually takes effort for a client to write a testimonial, so if you’ve got some, know they were written from the heart.
List your clients — Make a list of all the clients you’ve written content for. It doesn’t matter how much content you wrote. The point is that you were hired to write content for those companies. Out of all the other copywriters out there, they chose YOU.
Look at your earnings — This is not an exercise in counting the bucks, but getting you to acknowledge that you have earned money by writing. Say it. “People pay me for my writing.”
Focus on what you’re good at
One of the reasons copywriters doubt themselves is because we focus on the things we don’t know. We’re not experts in SEO. We don’t know how to write a good landing page. We haven’t had much experience writing press releases.
From where I stand, you’ve got two choices —
The first is to learn all the things you don’t know — that’s if you have the time, the money to invest, and the inclination. The only problem is, this is often impractical and will take you away from the business of actually earning money from your craft.
The second is to focus on what you’re good at. Create a niche for yourself, and stop trying to be all things to all clients. None of us can be experts in everything. Focus on what you’re good at, and be the best you can in that area. There’s no shame in telling a client you don’t have the relevant experience they’re looking for. You can still help them by referring them to a copywriter who does.When you create a niche for yourself, you're less likely to suffer from Impostor Syndrome. Click To Tweet
Impostor syndrome happens to most of us. How you choose to deal with it however, will determine whether you’ll beat it.
Are you going to listen to those voices of doubt, and believe you’re not good enough?
Or are you going to silence those voices by believing you’ve got what it takes?