Have you been struggling to identify what kind of copywriter you are?
Ever wondered if you should offer more services than you currently do?
Have you ever been scared that you’ll get the mix wrong?
Have you felt confused, lost and overwhelmed by your business?
If you’ve answered ‘yes’ to any of the above, you’re not alone.
Am I getting it right?
Sooner or later, every copywriter questions whether they’re doing ‘the right thing’. Sometimes this is born out of a clear vision and direction you have for your business. And if this is the case for you, then you should be asking these questions.
But most of the time, we’re confused about our business because we’ve got a bad case of comparison-itis.
I think I may have invented the word ‘comparison-itis’, but I’m sure you know what I mean.
It’s often caused by sizing up your competition. You google copywriters in your local area (or in your professional circle) to check out what they’re doing. You click through lots of websites, all of which look better than yours, and all of which seem to offer an enormous variety of services.
And then you begin to overthink your business.
Maybe I should offer marketing strategies like person A.
Person B specialises in blogging. Maybe I need to do that too.
Person C does a lot of website copy, so I probably should as well.
Person D has a really pretty website, and mine doesn’t look as good as hers. I definitely need to re-jig my website.
I love the logo that person E has. I’m going to hire a designer and get mine re-done.
Oooh look! That person offers a free e-book. I’m going to make one too.
Get my drift? Before you know it, you’re questioning everything you know and like about your business and are busying trying to emulate someone else’s business (or a few someone else’s businesses).
And then, you’re totally confused and dejected.
Decide who YOU are
One of the keys to business success is to have a very clear vision about who YOU are and what YOUR business is about, and not to be swayed or distracted by what others are doing. By all means, check out your competition, and even allow yourself to be inspired. But don’t start comparing you or your business with someone else, because it always ends badly.
Recently, I went to a sing-a-long session of The Greatest Showman. (I could write another blog post about all the things I love about that movie.)
By far, the song that was sung the loudest was This is Me. Most of us know it, but I think the reason it’s so popular is because most of us identify with it. It’s a song about realising we are who we are, and we’re proud to own our identity — whether it fits in with the norm of society or not.
Here it is – for your singing pleasure….
What kind of copywriter ARE you?
Succeeding in the copywriting business is a little bit similar to that song. You need to know who you are and have the courage to own that. Be clear on where you want your business to go and stand by it. Be brave enough to do what no one else is doing, if that’s what you really want to do. Don’t let fear hold you back, or cause you to ‘do what everyone else is doing’.
What do YOU want to do?
Who do YOU want to work with?
What do YOU want to specialise in?
What services do YOU want to offer?
What kind of business do YOU want to run?
What skills and knowledge do YOU need to learn?
In my experience, it’s better to be true to your strengths and real desires, instead of trying to be like all the others; instead of trying to be what ‘you think you should be’.
When you’re trying to be the copywriter you’re not, you’ll never be happy. You’ll always find writing a chore, your clients a drag, and your days a struggle.
But if you have the courage to run your own race, and be true to yourself, you’ll find everything so much easier. I promise.
Have the courage to say THIS IS ME!