Tone of Voice (TOV) guidelines
Do you wish your clients understood your business?
Want to communicate clearer and more consistently?
Do you want to ensure that all your communications are in line with your brand and your values?
You need me to help you define your Tone of Voice guidelines.
What is your Tone of Voice?
Ever heard the phrase “It’s not what you say but how you say it”?
That pretty much sums your your business Tone of Voice. It’s how the character of your business is expressed through the words you write and say – from answering the phone, sending an email, to writing business letters, and even the copy on your website.
Every time you communicate with your clients or patients is an opportunity to express your business’s principles and personality.
A TOV document captures what your business stands for, so that anyone representing your business knows how to communicate in a way that promotes your brand.
Tone of Voice helps you relate to your patients. It ensures greater clarity and consistency to your messages. This helps your patients understand who you are, what you stand for, and how you care for them. In short, it builds trust in your brand.
Your TOV forms a vital part in developing all your marketing material including your marketing strategy, website, email correspondence, and patient resources.
What’s included?
All TOV guidelines include:
- your vision/mission
- your brand
- voice guidelines
- your brand principles
- your brand personality
- customer avatars
- Style Guide
- plus bonus ‘Writing Checklist’.
Benefits of having TOV guidelines
Once we’ve developed your TOV I can:
- help you develop a blogging plan that’s aligned with your patients’ needs and your business goals.
- produce regular emails for your clients and patients.
- help you re-structure your website so your customers can find what they need quickly.
- write your web copy to help you climb the ranks of Google.
- write blogs, health copy and patient resources that will strengthen your brand.
“The secret weapon you need”
Nerissa is the secret weapon you need when faced with the daunting task of filling your website with amazing copy that not only flows, works for SEO and above all, is also AHPRA-compliant. I was amazed at how, after just one briefing session with Nerissa, she delivered copy that absolutely nailed my brief and brought my vision to life. Thank you for making the project so much easier. Your professionalism and knowledge are a breath of fresh air.
“Amazing to work with.”
I am highly thankful to Nerissa for helping me overhaul my website copy, as well as developing engaging content for my patients. Nerissa worked hard to find the right keywords on each page and helped me undertake valuable market research. She also gave me helpful suggestions that I could immediately implement to improve my website SEO.
She made the whole process a breeze with recorded instructional videos that I could play back in my own time which helped guide me through her suggestions and thought processes. Her style of health writing was exactly what I had in mind that I could not put on paper myself. I found Nerissa to be amazing to work with and I highly recommend her at the Melbourne Health Writer to anyone in need of medical health writing.
“Great communicator. Easy to work with.”
Nerissa is a great communicator and easy to work with. She was super at following up and keeping the project to the timeline.
Ready to define your brand?
Need my help?
I'm Nerissa Bentley
I'm a health communications specialist and I've helped many health institutions, national brands and medical organisations develop credible, thoroughly-researched, easy-to-understand health content. Now I'm ready to help you.
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