Tone of Voice (TOV) guidelines

Do you wish your clients understood your business?

Want to communicate clearer and more consistently?

Do you want to ensure that all your communications are in line with your brand and your values?

You need me to help you define your Tone of Voice guidelines.

What is your Tone of Voice?

Ever heard the phrase “It’s not what you say but how you say it”?

That pretty much sums your your business Tone of Voice. It’s how the character of your business is expressed through the words you write and say – from answering the phone, sending an email, to writing business letters, and even the copy on your website.

Every time you communicate with your clients or patients is an opportunity to express your business’s principles and personality.

A TOV document captures what your business stands for, so that anyone representing your business knows how to communicate in a way that promotes your brand.

Tone of Voice helps you relate to your patients. It ensures greater clarity and consistency to your messages. This helps your patients understand who you are, what you stand for, and how you care for them. In short, it builds trust in your brand.

Your TOV forms a vital part in developing all your marketing material including your marketing strategy, website, email correspondence, and patient resources.

What’s included?

All TOV guidelines include:

  • your vision/mission
  • your brand
  • voice guidelines
  • your brand principles
  • your brand personality
  • customer avatars
  • Style Guide
  • plus bonus ‘Writing Checklist’.

Benefits of having TOV guidelines

Once we’ve developed your TOV I can:

  • help you develop a blogging plan that’s aligned with your patients’ needs and your business goals.
  • produce regular emails for your clients and patients.
  • help you re-structure your website so your customers can find what they need quickly.
  • write your web copy to help you climb the ranks of Google.
  • write blogs, health copy and patient resources that will strengthen your brand.

I also offer a $200 discount on TOV guidelines, when purchasing a web package.

Ready to define your brand?

Need my help?

I'm Nerissa Bentley

I'm a health communications specialist and I've helped many small businesses, health institutions and national brands develop credible, thoroughly-researched, easy-to-understand health content. Now I'm ready to help you.

Want to chat?