Web copy

Web design is great but it’s the words on your website that bring clients to you. Unless your website can be found by the Google-gods, you’re not going to get many visitors. And if your copy is badly written, any visitors you get won’t hang around for long.

That’s where I come in. I write SEO-optimised web content for your health website, focusing around your keywords, so search engines (and everyone using them) can find you.

However, when it comes to websites, there is no ‘one-size-fits-all’. Each website needs  individually tailored web copy, that is search-engine friendly, and compelling to your clients.

Whether your business, is small, medium, or large, I have a web copywriting package to suit you.

I’m an SEO-trained copywriter

Trained SEO copywriterIn case you didn’t know, I’ve been trained in SEO copywriting. That means I can help you with keyword research, and write SEO-optimised copy that not only speaks to your target audience, but Google as well. In other words, the copy I write will help you climb the Google rankings.

You can read about how I climbed to the top of Google, using the same techniques I’ll use on your website.


What you get

Every package includes:

  • A detailed briefing questionnaire so I can fully understand your business

  • One-on-one briefing time (up to 60 minutes — either by Skype, phone or email)

  • Researching your industry and competitors

  • Advice on how to structure your site

  • Up to 400 words of SEO-optimised copy

  • Meta tags and descriptions (a vital part of website SEO)

  • 2 rounds of revisions (to be completed within 14 days of first draft completion)

  • 1 round of proofreading.

Copy is provided in a Copy Deck format which can be sent directly to your web developer.

Of course, if your web project is smaller, or larger than the packages below, I can quote based on your needs.

What it costs

*Please note that 10% GST will be added to the prices above.


Optional extras:

Business building package – $2,757 (+GST)

If you’re committed to building your business, ask for my Business Building Package, which includes everything you need to get your business off on the right foot, at an affordable price. Priced separately, this package is worth over $3,000!

You get:

  • A Tone of Voice document (including a Style Guide)
  • Keyword research
  • 3 pages of SEO-optimised web copy, including meta tags and descriptions.

SEO Keyword research – $327 (+GST)

Your SEO strategy won’t work unless you’re targeting the right words. I conduct the necessary research to determine which keywords or phrases will help you rank in Google. Each report includes:

  • Between 10 and 20 keyword/phrase suggestions
  • Details of current search volume for each keyword
  • How easy it will be to rank for these keywords or phrases
  • Which website currently ranks #1 for each keyword or phrase
  • Advice on which keywords/phrases to target.

Sales landing page from $997

A long-form landing page that will speak directly to your clients. Custom written for your target audience this detailed sales landing page will highlight just how you help your clients, and make it easy for them to take the action you want them to. 

Email welcome sequence (3 emails) from $1,257

Nurture your subscribers and followers with a carefully created email welcome sequence designed to build trust and credibility.


We recently engaged Nerissa Bentley to assist with rewriting the content for our website. We chose Nerissa because of her experience in health, her prompt response to queries and excellent communication. We found working with Nerissa to be a great experience, she is professional, efficient and highly skilled at what she does. Nerissa is an excellent copywriter who we recommend highly.

Dr Julia Rhodes

CEO, Consentic

Ready to get started on your website?

Need my help?

I'm Nerissa Bentley

I'm a health communications specialist and I've helped many health institutions, national brands and medical organisations develop credible, thoroughly-researched, easy-to-understand health content. Now I'm ready to help you.

Want to chat?