Website copywriting 

Google-friendly copy for health and medical websites

While it’s nice to have a swanky-looking website, it’s the words on your site that do a lot of the hard work and help you rank in Google.

And if you don’t rank in Google, do you even exist? (Well, you do, but not many people will find you!)

But ranking in Google is just one piece of the puzzle. Your health and medical website must also:

• be easy for users to navigate
• connect with your ideal customers
• clearly outline who you are, what you do, and how you help
• contain credible, easy-to-read, useful health information without complex jargon and medical gobbledygook
• encourage users to take action.

And if you’re an Australian health practitioner, your site must also comply with the AHPRA advertising guidelines. (Learn more about my AHPRA-compliant web packages).

Yes, it’s a lot of boxes to tick which can be totally overwhelming.

But I can help, so you can stop worrying.

Why you need me to write your health and medical website

1. I’m an experienced health and medical copywriter, so understand how to connect with patients and the wider community.

2. I’m trained in SEO copywriting, which means I can write SEO-optimised copy that not only speaks to your target audience but Google as well. In other words, the copy I write will help you climb the Google rankings. You can read about how I climbed to the top of Google, using the same techniques I’ll use on your website.

3. I’ve written for peak health organisations and global companies including The Royal Australian and New Zealand College of Psychiatrists, Macular Disease Foundation Australia, TerryWhite Chemmart, Bupa, Carers Australia and many more. I’ve also written for many individual health practitioners.

4. I have a thorough understanding of AHPRA’s Advertising Guidelines and know how to write credible, compliant copy.

5. I can provide advice about the structure of your health and medical website based on best-practice to enhance user experience.

6. I can write about various health conditions, which will help you provide further value to your patients.

7. I can find the right keywords that help bring your ideal patients right to your website.

8. I can create powerful, AHPRA-compliant copy to turn website visitors into loyal patients.

9. I deliver high-quality work, can make complex topics easy to understand, am reliable, easy to work with and will meet your deadlines.

What you get

Every package includes:

• A detailed briefing questionnaire
• Up to 60 minutes of one-on-one briefing time
• Research of two of your industry and competitors
• Site information architecture advice (i.e. advice on how to structure your website)
• Suggestions for images to include on your website
• Tone and formatting guidelines for this, and future projects
• Up to 600 words of SEO-optimised copy, per page
• Title and meta descriptions
• 2 rounds of FREE revisions, to make sure your copy is just right
• 1 round of FREE proofreading, to ensure error-free copy.

Copy is provided in a Copy Deck format which can be sent directly to your web developer.

What about AHPRA compliance for health practitioners?

If you’re a registered health practitioner in Australia, you know you need to comply with AHPRA’s Advertising Guidelines.

If you fail to meet these Guidelines you could be fined up to $120,000! 

Unfortunately, these can be hard to understand.

And when you’re busy running a practice and treating patients, you just don’t have time to navigate these guidelines AND check that your advertising complies.

That’s where I can help.

Not only can I write you a health and medical website that is found on Google, and connects with your ideal patients, I ensure that it complies with AHPRA’s Advertising Guidelines.

The result?

An AHPRA-compliant website that does that hard work for you plus total peace of mind that you’re not in danger of breaching those guidelines.

Check out my AHPRA-compliant web packages designed especially for Australian health practitioners.

Optional extras:

SEO Keyword research –  starting at $450 (+GST)

Your SEO strategy won’t work unless you’re targeting the right words. I conduct the necessary research to determine which keywords or phrases will help your health and medical website rank in Google. Each report includes:

• Recommended keywords to target
• Details of current search volume for each keyword
• How easy it will be to rank for these keywords or phrases
• Which website currently ranks #1 for each keyword or phrase

Tone of Voice Guidelines (Brand Voice Guidebook) – starting at $2,900 (+GST)

A curated document capturing what your business stands for to ensure greater clarity and consistency to your brand, All TOV guidelines include:

• your vision/mission
• your brand + USP
• voice guidelines
• your brand principles
• your brand personality
• customer avatars
• Style Guide
• plus bonus ‘Writing Checklist’.

Read more about Tone of Voice Guidelines.

Frequently asked questions