Confused about what a health and medical writer actually does?
You’re not the only one.
I was at a 50th birthday party recently and I caught up with a number of people I hadn’t seen in years.
Of course, it wasn’t long until people asked the age-old question – ‘What are you doing these days?’
So I told them that I was a health and medical writer.
But it became clear that most people didn’t know what that was. Here are some of their responses/questions:
- Do you get the doctor’s notes, type them up and present them nicely?
- Are you a journalist who writes health and medical stories?
- Which publication do you write for?
- How do you pitch your work to different magazines and newspapers?
- Do you work in a doctor’s office, like a medical secretary?
Nope to all of the above.
So what is a health and medical writer and what do I actually do?
What is a health and medical writer?Health and medical writers are those who specialise in writing content related to health and medical conditions. Click To Tweet
Health and medical writers are those who specialise in writing content related to health and medical conditions.
Content around wellbeing (including mental wellbeing), diet, exercise, lifestyle (e.g. stress, sleep, weight loss) is often referred to as health content. It may also include content about prevention, treatment and management of disease and other health conditions. Usually, the target audience is the consumer.
Medical writing is sometimes considered to be more ‘serious’. There can also be a clinical, more scientific or academic slant to this type of writing. While medical writing does cover prevention, treatment and management of disease, it also covers things such as diagnosis, continuing medical education and regulatory writing. The target audience can be consumers, but may also be medical practitioners, scientists or government bodies.
Generally speaking, you don’t need a health background to write most health and medical information. However, there are some situations where a scientific or medical qualification is essential.
What do I write?
As a qualified writer (trained journalist) and an extraordinarily good researcher, there are many types of health content that I write.
These are SEO-optimised pieces of content designed to increase your authority and brand, and drive traffic to your website.
Because I have highly developed research skills I can write about a range of health and medical topics, which draws upon the latest evidence-based, scientific research.
As a trained SEO-copywriter, I write websites (big and small) for health practitioners, and health and medical companies.
Sales and landing pages
I can help increase customer engagement and sales conversion through powerful sales and landing pages.Generally speaking, you don’t need a health background to write most health and medical information. Click To Tweet
Patient education information
I have extensive experience writing accurate, up-to-date and easy-to-understand patient information fact sheets, brochures and booklets.
This can be anything from handouts and brochures to proposal documents that promote various health and medical devices and services.
I can write regular email content for current subscribers, or targeted email campaigns designed to increase your client base.
If you need help writing product descriptions for your health-related products, I can help.
I also work with health organisations to develop various reports, including annual reports.Health and medical writers can write a range of content including blogs, health articles, websites, email campaigns and branding strategies. Click To Tweet
What other services do I offer?
In addition to content writing, I help clients with a range of other things related to their health and medical businesses.
Branding and tone of voice
Nailing your branding and tone of voice is critical in order for you to market effectively. During this process I help you identify your target audience, develop your unique sales proposition, and write your tone of voice. This means every piece of marketing material you develop will speak directly and effectively to your niche market.
Health content planning and strategy
Often blogging isn’t enough to build brand awareness. Sometimes you need a complete marketing and communication strategy in order to leverage existing content, and to create content that will help build trust and loyalty with your clients.
Credible health research
If you need someone to pull together facts, figures, or even locate key research studies for a particular health topic, I’m your girl. In fact, I love research.
Proofreading and editing
Sometimes you just need an extra pair of eyes to make sure you’ve dotted all the ‘i’s and crossed the ‘t’s. Or perhaps your work needs some editing for better clarity of your message, or to ensure that all your health and medical facts are correct.
Let me help you
So now you know what I can do for you, why not let me help you develop your high-quality, credible health and medical content.
Spaces in my schedule are filling up fast, so contact me today to book your project in.
P.S. If you’re keen to learn more about who I work with, my qualifications and experience, and how I became a health and medical writer, click here.